Luxury carmaker Porsche saw its worldwide sales decline in the first half of 2025, in a mixed context in which North American dynamism struggled to offset difficulties in several key markets, notably China.
Porsche recorded a 6% drop in worldwide sales in the first half of 2025, with 146,391 vehicles delivered between January and June. This decline, though moderate on a global scale, conceals marked regional disparities, notably a sharp fall in China, its second-largest market, positive momentum in North America, and a sluggish Europe.
Contrasting geographical performances
The Chinese market weighed heavily on the Group’s overall results, with deliveries falling by 28% to 21,302 units. Porsche cites difficult market conditions and particularly fierce competition in the luxury segment as the reasons for this downturn. This trend is part of a wider context of slowdown in the automotive sector in China, marked by a price war and economic uncertainties.
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Featured photo: © Porsche
