Pernod Ricard strengthens its presence in Provence with the acquisition of the Aux Terres de Ravel estate. Carried out in partnership with the Fayard family, owners of Château Sainte Marguerite, this transaction will considerably increase their vineyard acreage in the Côtes-de-Provence AOC. This strategic expansion is designed to support the development of their premium cuvées on French and international markets.
On April 22, the Pernod Ricard group, in partnership with the Fayard family, owners of Château Sainte Marguerite in Provence, announced plans to acquire the Aux Terres de Ravel estate.
This transaction, scheduled for the summer, will mark a significant expansion in the Côtes-de-Provence AOC vineyard, adding 280 hectares to the 220 hectares already owned by Château Sainte Marguerite. Château Sainte Marguerite will thus double its surface area to over 500 hectares. This expansion is designed to boost production of Super Premium and Ultra Premium cuvées such as Symphonie, Fantastique and Marguerite en Provence.
“This project is designed to support our development in France and abroad,” says Olivier Fayard, the estate’s managing director.
The group did not specify the amount of the acquisition.
Expansion of the estate
Frédéric Ravel, representing the Ravel family, expressed his satisfaction at seeing the family estate join Sainte Marguerite en Provence.
“We are delighted that this family heritage can join Sainte Marguerite en Provence, whose values we share and who will be able to continue to develop the estate in the spirit that has prevailed to date”.
Pernod Ricard and the Fayard family plan to increase the vineyard’s surface area to 600, or even 1,000 hectares within the next ten years. This growth will optimize production capacity and improve the quality and complexity of blends.
However, increased investment in the region is causing local tensions, not least because of soaring land prices.
Support for young winegrowers
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