Located in The Shoppes shopping mall in Singapore, this Patek Philippe boutique unveils itself after renovation. The Swiss watchmaker continues to rely on Cortina Watch for the management of its retail outlets in Asia.
In partnership with the retailer Cortina Watch, Patek Philippe has reopened its boutique located in The Shoppes shopping mall in Singapore.
Recently renovated, the space covers 262 m² and offers a total immersion into the luxurious world of the Geneva-based watchmaker. The new facade is adorned with stone and a large LED screen, while the engraved glass doors invite customers to discover the place. This spacious setting includes an exhibition hall where enthusiasts can try on different watch models as well as a lounge area with a bar. A section of the boutique is also dedicated to the brand’s history, illustrated by a detailed chronological timeline. Interactive tablets are available for visitors who wish to delve further into the world of Patek Philippe.
The boutique’s aesthetic incorporates the familiar codes of the brand through the use of dark wood and beige color. The attention to detail inherent in the design of each Patek Philippe watch is omnipresent in this elegant interior. The centerpiece of the place is certainly the triptych depicting the enameled panels of the “Singapore Skyline” Dome Clock ref. 20145M-001, a unique piece created by the Swiss Maison for Cortina Watch’s 50th anniversary in 2022 and still in possession of the retailer.
A Longstanding Partnership
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Featured Photo: © Patek Philippe
