The Paris Society hotel and restaurant group is bringing its community together in a private club, Paris Society Unlimited, whose members will benefit from exclusive experiences and numerous advantages in all its establishments.
Paris Society’s ambition is to reward its loyal members and strengthen its community. Founded in 2008 by Laurent de Gourcuff, the firm’s new loyalty programme offers a range of privileges in its restaurants, hotels, spas and clubs, as well as discounts and events featuring fashion, sport, culture and music.
“A natural extension of the group’s spirit”
Paris Society Unlimited intends to redefine ‘the very notion of membership’, as the hotel group puts it. This new loyalty programme will give members priority access to all the company’s restaurants, hotels, spas and clubs. The community will also benefit from a guaranteed same-day table for all reservations made up to three hours in advance and a 20% discount on hotel accommodation from Sunday to Thursday. A lunch for two will also be offered on the member’s birthday.
While these benefits are classic, Paris Society goes one step further by orchestrating a programme of events every month focusing on art, culture (music, cinema, etc.), sport, fashion or cinema. Exclusive areas and special events will be reserved for members, such as the ‘House’, a place dedicated exclusively to the community.
‘Paris Society Unlimited was conceived as a natural extension of the group’s spirit: to create tailor-made experiences, invent new uses and offer our members privileged access to the very best that Paris Society has to offer,’ explains Pauline Pierrad, Director of Membership.
Building on the feeling of belonging to a community
This private club is available on an annual membership basis. Each member must pay €1,000 per year and an additional €500 membership fee for the first year. For couples, the annual fee drops to 1700 euros per year, with an additional 750 euros for the first 12 months. Those under 33 benefit from a special price: 500 euros per year and 300 euros for the first year. This discount should enable Paris Society to capture a young luxury clientele who, according to the latest Kantar Insight report, are looking for sensory experiences and wish to invest more in hotels, spas and gastronomy in 2025.
The lifestyle group is banking on the upturn in tourism, where the global industry is expected to grow by between 3% and 5% in 2025 according to the UN Tourism Office, and on the notion of belonging to a private and exclusive community, which is very popular with consumers in the upmarket sector.
With more than 60 establishments, Paris Society includes hotels such as Abbaye des Vaux-de-Cernay and Le Refuge de Solaise, dozens of restaurants such as Perruche, Louie, Monsieur Bleu, Dar Mima and Bistrot Minim’s, and clubs such as Boum Boum, Bonnie, Rasputine, Taboo and Mirage.
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Featured photo : © Paris Society
