Commissioned by the Comité du Faubourg Saint-Honoré, Seiki, a firm specializing in mobility analysis, concluded that this district surpassed all other major luxury arteries worldwide, with an unrivalled concentration of brands and ultra-high-end footfall.
In recent months, luxury giants such as Lvmh and Chanel – which has just purchased a building on Avenue Montaigne – have shifted their real estate purchases to this precious thoroughfare or to the Champs Elysées…
And yet, the heart of Parisian luxury is located on the axis formed by Rue du Faubourg Saint-Honoré, Rue Saint-Honoré and Rue Royale. This is the conclusion of a study carried out by Seiki, a firm specializing in mobility analysis, on behalf of the Comité du Faubourg Saint-Honoré.
Better than Montaigne and Champs Elysées avenues
In fact, it is “the epicenter of global luxury , surpassing several other major avenues of international renown”. The Faubourg Saint-Honoré, Rue Saint-Honoré and Rue Royale, “closely followed by Via Monte Napoleone in Milan and Madison Avenue in New York”, would do better in Paris than the Avenues des Champs-Élysées or Montaigne.
To back up its assertion, Seiki conducted its investigations between January 2023 and May 2024, on the 25 arteries with the highest concentration of luxury brands, located in major capitals or cities in 15 countries, with a population representative of total traffic.
Rue du Faubourg Saint-Honoré and Rue Saint-Honoré stand out “in terms of concentration of the ultra-luxury target and of the CSP++ populations, particularly international, with very high incomes”, Seiki points out. “Footfall among these two targets on the Faubourg Saint-Honoré/Saint-Honoré axis is respectively 61% and 73% higher on average than on the 23 other arteries.”
Compared with other avenues such as Via Monte Napoleone in Milan or Madison Avenue in New York, “the Parisian streets represented by the Comité du Faubourg Saint-Honoré also record” “the highest density of luxury boutiques per square metre”.
Facelift in the first quarter of 2025
The district’s “ultra-luxury” positioning is particularly prized by a “demanding clientele, notably from the United States, China and the Middle East, with an average expenditure of €3,326 in the first half of 2024”.
And to attract this “discerning clientele”, it’s best to look your best. According to the Comité du Faubourg Saint-Honoré, chaired by Benjamin Cymerman, the study confirms the validity of the “vast project to redevelop and embellish the rue du Faubourg Saint-Honoré”, scheduled for the first quarter of 2025.
“This project reflects our close collaboration with the municipality and the City of Paris (with whom an “unprecedented co-financing arrangement” has been set up), and responds to the Comité’s main mission: the preservation and enhancement of this unique district,” emphasized Benjamin Cymerman, President of the Comité du Faubourg Saint-Honoré.
Promoting the district
Founded in 1902, the Comité du Faubourg Saint-Honoré brings together more than 120 members – emblematic luxury players from the worlds of jewelry, fashion, beauty, hospitality, art and watchmaking. All are based, of course, on rue du Faubourg Saint-Honoré, rue Saint-Honoré, rue Royale and rue Boissy d’Anglas.
The Comité “works to promote the district, both in France and internationally, through prestigious and original events”. It also strives to “defend and preserve the heritage” of their district, “a symbol of luxury and elegance”, in dealings with public authorities.
Composite index
In more detail, the Seiki X Comité du Faubourg Saint-Honoré studybegan by identifying the sections of major thoroughfares that are home to the world’s leading luxury brands.
It then compiled an exhaustive list of luxury-related points of interest (POIs) on each of these routes. Seiki then “qualified mobility in and around each of these axes using its traffic model”. It then gathered exogenous data, to “integrate the dimension of international tourism, from sources such as operators (Open Data Tourism, Cushman & Wakefield, etc) providing duty-free feedback.”
The firm then drew up a composite “ultra luxury target” index, integrating several factors: presence of CSP++ populations, POIs attracting the “luxury” segment, international tourists with high purchasing power and real estate indicators relating to price per square meter…
Finally, the index was calculated on the basis of 100 for all the addresses analyzed, and then ranked in descending order of importance.
Europe over-represented
The“Faubourg Saint-Honoré, Rue Saint-Honoré and Rue Royale ”axis thus achieves, according to Seiki methodology, a maximum score of 161, ahead ofVia Monte Napoleone in Milan (160), Madison Avenue in New York (156), Via Condotti in Rome (152), 5th Avenue in New York (150), Avenue Montaigne in Paris (147), Rodeo Drive in Los Angeles (146), Avenue des Champs Elysées in Paris (133), New Bond Street (129) and Sloane Street (127), both in London.
Generally speaking, cities on the Old Continent are in the majority, with seven places in the top ten, while the United States takes three. A ranking that reflects the importance of these countries in the luxury goods market.
Asia only appears in eleventh place, occupied by Ginza (Tokyo) with a score of 111, while Tsim Sha Tsui (104) and Causeway Bay (101) in Hong Kong are ranked thirteenth and fourteenth, behind Maximilianstrasse in Munich (107).
And the next eleven streets on the list are all located in European cities (Düsseldorf, Madrid, Barcelona, Geneva, Zurich, Amsterdam, Brussels, Copenhagen, Stockholm, Lisbon and Prague…)!
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Read also > LVMH buys a new building in Paris
Featured Photo: © Comité du Faubourg Saint Honoré
