Paris Packaging Week panel discussion: Customer engagement in luxury retail

On January 18 at 2.30pm, live from the Packaging Première trade show, Paris Packaging Week will host a key event that is sure to leave a lasting impression on luxury and innovation enthusiasts. Indeed, your specialist media partner Luxus+ will be orchestrating an exclusive webinar on the subject of “Customer engagement in the age of sustainability in luxury retail”.

Packaging Première, as the central setting for Paris Packaging Week, is positioned as the global hub for luxury packaging. With 10,000 participants from 85 countries, over 1,600 luxury brands represented and 630 exhibitors, as well as 110 expert speakers, Paris Packaging Week will highlight its global impact. The show will bring together leading figures from the world of luxury, including directors of E-commerce, retail, innovation and sustainability. The aim is clear: to discuss the challenges and opportunities associated with packaging as a means of raising brand profile and enhancing customer experience in a world faced with climate change.

Organized by Luxus+, the Round Table in phygital format will bring together influential industry leaders, including Nicolas Martin, Sustainable Store Planning Manager at LVMH, Emeric Crepin, Managing Director of Arvato France and Jeremy Alonso, Head of Sustainable Innovation at Guerlain. Each will bring his own unique expertise, reflecting the diversity of key areas in luxury retail, such as eco-innovation, logistics and packaging.

Towards sustainable solutions 

In a world hit by the climate crisis, many solutions are being considered by luxury retail players, such as a fluid omnichannel transformation, personalization as a virtuous criterion in the purchasing journey, optimized delivery operations, and eco-design of packaging.

Among the various advances unveiled at Paris Packaging Week, Guerlain has transformed its Aqua Allegoria range with the aim of making both its fragrances and their packaging more sustainable. The brand has introduced a new refillable bottle made from 15% recycled PCR glass. Embellished with a gold injected plastic cap and a gold galvaudé honeycomb ornament, the bottle, equipped with a screw pump, is now refillable thanks to Techniplast’s RT-Twist technology. This refill method combines a glass bottle, a paper label and a white cap adorned with the Guerlain logo, helping to reduce glass consumption by 24% and plastic by 44% compared to using two 125-ml bottles and one 75-ml bottle, while cutting carbon emissions.

But that’s not all. Guerlain also won the “Interior Design” prize at the second edition of LVMH’s LIFE in STORES Awards, which aim to provide a guide to continuous improvement for all the Group’s Houses. Several criteria are observed, such as innovation linked to the consumer experience in decoration, or improving the energy performance of sales areas. For Guerlain, the use of responsible materials in its sales areas and the choice of logistics partners with sustainable practices made all the difference.

For its part, Arvato Supply Chain Solutions, world leader in order-to-cash solutions for customer-focused sectors, is keen to maximize its decarbonation process. Arvato had already been running entirely on renewable energies in Germany since 2021, and in June 2023 the logistics provider formalized the switch of all its facilities worldwide to non-fossil energy sources for power generation.

Paris Packaging Week will play a key role in the successful integration of innovation, sustainability and customer engagement in the luxury sector. The upcoming Round Table promises to deepen reflection on these crucial issues.

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Featured photo : © Unsplash

Picture of The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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