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Fashion Week will take place this year in Paris from January 19 to 24, 2021. However, given the latest developments in the spread of the Covid-19 epidemic, the Federation of Haute Couture and Fashion announced that it has decided, in consultation with the Prefecture of Police, to organize a digital program for the presentation of the men’s autumn-winter 2021-2022 collections.
Indeed, due to the current health context and the restrictive measures put in place, the events organized by the Fédération de la Haute Couture et de la Mode (FHCM) will be unveiled on a specific digital platform. 71 houses will thus present their fall-winter 2021-22 men’s collection in a digital format.
It will therefore be the role of the major brands to show creativity to preserve the interest of their shows, especially since they will still be able to organize real shows that will be broadcast live. The only condition? That they take place behind closed doors.
From January 19th to 24th, designers will have to be more creative than ever! The goal: reinterpret the traditional codes of the runway shows and honor the House’s codes while conveying a narrative in the digital universe.
Starting with Louis Vuitton, for example, which was able to accompany its runway show with an alternative: a pop-up store “Louis Vuitton Walk in the Park” featuring LV Trainer sneakers in a futuristic atmosphere, as well as funny characters giving a concert on the rooftops.
“Brands are also authorized to organize meetings and presentations, respecting the limit of the number of people present at the same time in a given space. In France, we are always under the influence of sanitary measures, we must not forget that. This is a decision that comes from the government and the prefecture, and we will respect it, of course”, confided the executive vice-president of the Federation, Pascal Morand.
According to Pascal Morand, all physical presentations of the Dior and Louis Vuitton collections have been replaced by live/pre-recorded presentations, broadcast on the Federation’s online hub, created in partnership with the research and data analysis company, Launchmetrics.
This platform will also provide access to editorial content: interviews, behind-the-scenes reels, and commentary by experts from the media, houses, organizations and cultural foundations, as well as brand videos and seasonal images; brands are offered numerous alternatives such as the possibility of putting online newsrooms or showroom mode.
Men’s fashion brands will therefore be at the rendezvous for this first fashion week in 2021. Among them, the largest such as Louis Vuitton, Hermès, Jean Paul Gaultier, Dior, etc … But also Issey Miyake, Loewe, Paul Smith, Isabel Marrant …
It should be remembered that fashion weeks usually attract thousands of people from all over the world and play an important role in the Parisian economy. The Fédération de la haute couture et de la mode estimates that 1.2 billion euros in revenue is generated each year within this framework.
Discover the entire numerical forecast program :
Tuesday, January 19, 2021
14h00 : BERLUTI
15h00 : SANKUANZ
16h00 : TAAKK
5:00 pm: CMMN SWDN
17h30 : KIDSUPER
18h00 : FACETASM
6:30 pm: OTEYZA
7:00 p.m.: AGNES B.
19h30 : KIDILL
8:30 pm : RHUDE
Wednesday, January 20, 2021
10h00 : STUDIES
11h00 : ANGUS CHIANG
12h00 : HED MAYNER
2:00 pm: YOSHIOKUBO
2:30 pm: LGN LOUIS-GABRIEL NOUCHI
3:30 p.m.: ACNE STUDIOS
16h00 : COOL TM
16:30: WALTER VAN BEIRENDONCK
17h30 : BASSCOUTUR
6:30 pm: BLUEMARBLE
7:30 pm: CASABLANCA
Thursday, January 21, 2021
10:00 a.m.: STUDIO VALET
11h30 : ISSEY MIYAKE
12h00 : EGONLAB
12h30 : RICK OWENS
1:30 pm: SEAN SUEN
2:30 pm : LOUIS VUITTON
15h30 : SYSTEM
16h30 : BORAMY VIGUIER
5:30 pm: YOHJI YAMAMOTO
19h00 : DRIES VAN NOTEN
8:00 p.m.: LAZOSCHMIDL
8:30 pm: KICKING
Friday, January 22, 2021
10:00 am: ARTHUR AVELLANO
10:30 a.m.: SULVAM
11h00 : KOLOR
12h00 : JUNN.J
13h00 : MIHARA YASUHIRO HOUSE
14h00 : DIOR HOMME
15h00 : GENERAL OFFICINE
3:30 p.m.: ERNEST W. BAKER
16h00 : PAUL SMITH
16h30 : DAVI PARIS
17h00 : ISABEL MARANT
7:30 pm : CLOTHING
8:30 pm: GMBH
Saturday, January 23, 2021
10h00 : WALES BONNER
10:30 am : DOUBLE
11h00 : NAMACHEKO
12h00 : LOEWE
1:00 pm: ARTURO OBEGERO
2:00 pm : HERMES
15h00 : FRANCESCO SMALTO
16h00 : HENRIK VIBSKOV
17h00 : REESE COOPER
18h00 : ANDREA CREWS
7:00 pm: WHITE MOUNTAINEERING
20h00 : PHIPPS
Sunday, January 24, 2021
10h00 : JIL SANDER
10:30 a.m.: EMANUEL UNGARO
11h00 : UNIFORM
11:30 a.m.: ALDO MARIA CAMILLO
12h30 : WOOYOUNGMI
1:30 pm: ZIGGY CHEN
2:00 pm: LUDOVIC DE SAINT SERNIN
15h00 : THOM BROWNE
16h00 : Y/PROJECT
17h00 : LEMAIRE
6:00 pm : ALLED-MARTINEZ
7:00 pm: ALYX
8:00 pm : CELINE
Read also > PARIS, MILAN AND LONDON: FASHION WEEKS REORGANIZE THEIR CALENDARS IN RESPONSE TO THE HEALTH CRISIS
Featured Photo : Fashion Week fall-winter 2019-2020 © Louis Vuitton[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
As the pandemic continues and the Swiss watch industry suffers more and more, a new destabilising factor is gaining in importance : protectionism.
The current situation linked to the health crisis, with the closure of shops and now the rise in protectionism, poses a serious threat to Swiss watchmaking. The massive drop in exports is therefore a serious concern for the sector, particularly in terms of employment.
Last September, Switzerland’s third largest export industry recorded 1553 fewer jobs than in the previous year (-2.6%), with a total of 57,750 employees.
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As the pandemic continues and the Swiss watch industry suffers more and more, a new destabilising factor is gaining in importance : protectionism.
The current situation linked to the health crisis, with the closure of shops and now the rise in protectionism, poses a serious threat to Swiss watchmaking. The massive drop in exports is therefore a serious concern for the sector, particularly in terms of employment.
Last September, Switzerland’s third largest export industry recorded 1553 fewer jobs than in the previous year (-2.6%), with a total of 57,750 employees.
[…][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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