Usually, ready-to-wear fashion shows are held in January. At the beginning of the year 2021, the health crisis has forced Fashion Weeks around the world to review their programs.
In Paris, the men’s fashion week and the haute-couture shows will be maintained
In Paris, the men‘s fashion week is maintained from January 19 to 24, 2021. 71 houses will present their fall-winter 2021-2022 collections on this occasion, in physical or digital format. Similarly, 31 houses will showcase their spring-summer 2021 haute couture collections from January 25 to 28.
The use of digital technology is nothing new, however: in July 2020, the Federation of Haute Couture and Fashion organized a Paris Fashion Week entirely online. The men’s spring-summer 2021 and autumn-winter 2020-2021 haute couture collections were exhibited “in the form of a creative and free film” on a platform dedicated to the event. The spring-summer 2021 women’s collections had met the same fate last October.
Milan confirms its two Fashion Weeks in January and February
In September 2020, Milan’s “phygital” Fashion Week resulted in “45 million views, an absolute and incredible record, making Milan the world’s leading platform for fashion weeks in terms of visualization” according to Carlo Capasa. The director of the Italian Fashion Chamber described the event as “an operation of Italian resilience”. For the occasion, 156 collections were presented or paraded, and a showroom space brought together the creations of 300 brands.
During the 25th Pambianco Summit, held in November 2020 and broadcast online, Carlo Capasa confirmed the dates of Fashion Week 2021 and organized physical or digital events “according to the evolution of the pandemic”.
Finally, the dates have fallen: the next Men’s Fashion Week, dedicated to the 2021-2022 Autumn-Winter collections, is scheduled to take place in Milan from January 15 to 19. The women’s edition will be held from February 23 to March 1.
London cancels the January edition
In London, Brexit and the resurgence of the epidemic make it impossible to hold the men’s edition of Fashion Week. As a result, only three of the four usual appointments – for men in January and June, for women in February and September – have been retained by the British Fashion Council.
As a result, the next London Fashion Week is expected to take place from February 19 to 23, 2021. While this Fashion Week is normally dedicated to women’s creations, men’s collections will also be on display. In addition, the fashion shows will be visible on the Fashion Week website.
In New York, fashion does not resist the epidemic
In the United States, where the virus is still wreaking havoc, there is not even any mention of Fashion Week. Already in September 2020, the fashion shows had become rare. The president of the Council of Fashion Designers of America (CFDA), Tom Ford, told the specialized site Women’s Wear Daily not to plan a “normal” season before the fall of 2021.
To support American designers, the CFDA invested in the Runway360 platform. Designers can access it free of charge and houses can present their collections by creating virtual events.
Fashion houses are alarmed
While Fashion Weeks around the world have managed to adapt, they will still be deprived of an important source of revenue. In Paris, the Fashion Federation estimates the revenue generated each year by Fashion Weeks at 1.2 billion euros.
Confindustria Moda, the main employers’ organization of the Italian fashion industry, has lost 29 billion euros in revenue in the first nine months of 2020. Its president, Cirillo Coffen Marcolin, said that companies in the sector recorded a 27% drop in sales in the third quarter, after declines of 36 and 39% in the first and second quarters.
With 41% of European production in terms of fashion and accessories, well ahead of Germany (12%) and France (8%), and more than 60% of the world’s high-end production, Carlo Capasa asked the Italian government to take specific aid measures for the fashion industry. The director of the Italian Fashion Chamber believes that “the touch and feel in fashion is irreplaceable, and we hope to be able to return to the moments of physical encounters soon.”
Featured Photo : © IFA Paris
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