OTB Group relies on Chalhoub to conquer the Middle East

The Italian group headed by Renzo Rosso has signed an agreement with the Chalhoub Group, a specialist in the Middle East, to deploy its three main brands, Jil Sander, Maison Margiela and Marni, in the region.


OTB Group relies on the Chalhoub Group to further invest in the promising Middle East markets.


The Italian group founded and directed by Renzo Rosso, owner of the Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf brands and shareholder in the American brand Amiri, has just signed a joint venture agreement with the region’s leading specialist.


Objective: “to strengthen, through significant investments, the presence of Jil Sander, Maison Margiela and Marni in the Middle East” by creating “a dynamic retail network” via “the opening of new stores”, and “enhancing e-commerce sites and local marketing activities“.


Maison Margiela in Dubai since 2022


Up until now, OTB Group has only had one foot in this geographical area, which is particularly fond of fashion and luxury.


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Featured Photo: © OTB

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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