Thanks to its historical roots and a renewed love for haute couture, its specialty, as well as a strategy focused on Asian celebrities, the latest Paris Fashion Week, dedicated to spring-summer 2026, had far greater visibility on social media than its rivals Milan, New York, and London. Onclusive has quantified these results precisely.
During this fall’s Fashion Weeks for spring/summer 2026, the combination of Paris + luxury fashion houses owned by French groups + Asian influencers was a clear winner.
A recent analysis by Onclusive, the global leader in media intelligence, of the four major Fashion Weeks (New York, London, Milan, and Paris) delivered a resounding verdict in favor of the French capital.
Paris well ahead
From September 28 to October 7, Paris Fashion Week generated 25.5 million mentions on social media (including posts, comments, and hashtags), more than five times more than the next highest, Milan (5 million) and far more than the Anglo-Saxon capitals, namely New York, once the queen of digital (3.8 million), and London (2.7 million).
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Featured photo: © Chanel
