With just a few weeks to go before the opening of the Olympic Games, reports are contradictory as to the future occupancy rate of hotels in the capital. While luxury establishments should do well, it’s not certain that their less upscale counterparts will do as good a business as hoped.
Olympic Games events are often synonymous with suspense.
With just a few weeks to go before the opening of the sporting event, to be held in Paris from July 26 to August 11, many hoteliers are also gripped by uncertainty.
Whereas a few months ago, optimism was in full swing, prompting many of them to raise the price of their overnight stays, sometimes excessively, the capital’s professionals are now being forced to scale back their ambitions.
Nevertheless, the die is far from cast, and a surprise, good or bad, is always a possibility. And, as in many matches and competitions, you’ll often have to wait until the last moment to count the points.
Not extraordinary” bookings
In early June, Accor CEO Sébastien Bazin admitted at a conference in New York that hotel bookings for the Olympic Games were “not extraordinary”. He added: “In Paris, you’ll have a solid 85% occupancy rate, but it’s not that different from the previous year without the Olympics… it won’t be as extraordinary as we’d hoped.”
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