[Luxus+ Magazine] NFT, metaverse, social media: the Cannes Film Festival 2022 gets a makeover

If the Cannes Film Festival makes you think of glitter, glamour and red carpet, this year it will also be about virtual world and NFT, tik-tok and stars on social networks. Let’s have a look at what’s new this year.


The 75th edition of the Cannes Film Festival is underway, but this year it’s time for youth and new technologies to accompany the traditional ascent of the steps of this unmissable film event.


This year, after its historical partnership with Canal+, the festival will be shared between the public service with France Televisions, Tik-Tok and Brut, the video media founded five years ago, focused on short formats and claiming 500 million viewers in more than 100 countries, mostly among 18-34 years old.




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Featured photo : © Pascal Le Segretain/ Getty Images


Picture of Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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