Prada’s little sister has just regained the top spot in Lyst’s ranking of the most popular luxury brands in the second quarter of 2025, knocking Loewe down to second place. Among the ten most sought-after products, shoes stand out, taking six places.
Even during the holidays, Lyst continues to award points to the champions of fashion, relentlessly compiling its quarterly rankings.
A true barometer of trends, the Lyst Index identifies the 20 most popular luxury brands as well as the ten most sought-after products on the web. To achieve this, Lyst sifts through customer purchasing habits on its fashion platform (160 million shoppers per year), as well as online searches on Lyst and Google, social media engagement, and global media coverage over a three-month period.
The latest rankings, published at the end of July, demonstrate once again that you can never rest on your laurels in the ultra-competitive and ever-changing world of fashion.
Miu Miu regains first place
Miu Miu, the popular little sister of Prada, has regained first place, which it lost in the second quarter of 2024 to Spain’s Loewe (LVMH). The latter still ranks second.
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Read also > Loewe regains its position as the most popular brand on Lyst
Featured photos: © Miu Miu
