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Renovation or opening of 200 shops. 25% of turnover from online sales. On May 4th, in front of an audience of analysts, Moncler detailed its objectives for 2025.
Its e.commerce has already soared since the pandemic, from 10% in 2019 to 15% today.
The Italian luxury group, famous for its eponymous French brand and its famous down jackets, also intends to further develop its spring-summer offer. The idea is that this will reach a third of sales by 2025. According to Barclays analysts, the winter offer currently accounts for 75%.
Finally, Moncler expects more than 50% of the growth to come from China and the United States. 10 to 14 openings are planned in the Asia Pacific region, including a flagship store in Beijing. The brand also plans to open an office and strengthen its organisation in China.
In the short term, while more than a third of its sales are currently made in the Middle Kingdom, Moncler has been facing containment problems in the Shanghai region and other cities since March. 30% of its main shops are now closed. If these restrictions were to continue, sales would obviously slow down in the second quarter. But with the second quarter less important for the house, which is still very wintery, the risks will be lower than for other labels.
Moncler reported a 60% jump in first quarter sales on Wednesday, with revenue surging in Europe and the United States, where restrictions against covid-19 have been significantly eased.
Read also > MERCEDES-BENZ AND MONCLER: STRONG ANNUAL RESULTS ACHIEVED IN 2021
Featured photos : © Moncler[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Renovation or opening of 200 shops. 25% of turnover from online sales. On May 4th, in front of an audience of analysts, Moncler detailed its objectives for 2025.
Its e.commerce has already soared since the pandemic, from 10% in 2019 to 15% today.
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Renovation or opening of 200 shops. 25% of turnover from online sales. On May 4th, in front of an audience of analysts, Moncler detailed its objectives for 2025.
Its e.commerce has already soared since the pandemic, from 10% in 2019 to 15% today.
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