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Moët Hennessy to add “sparkling wine” label to champagne for Russia

Moët Hennessy to add “sparkling wine” label to champagne for Russia

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According to a new Russian law, only sparkling wines from Russia can now use the word “champagne”. In response to this law, the LVMH group had to suspend deliveries to make the necessary adjustments.

 

French champagne producer Moët Hennessy announced on Sunday that it would now add the name “sparkling wine” on the back of bottles destined for Russia to comply with the country’s new law. This decision resulted in the suspension of deliveries to make the change.

 

French winegrowers carefully keep the name “champagne” for the production of the region of the same name, and refuse other names.

 

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Featured photo : © Moët & Chandon

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