Mercedes-Benz clinch premium sales crown for 2019

Daimler sold 2.34 million Mercedes-Benz passenger cars in 2019 for a ninth consecutive year of record sales, it said on Thursday, putting the German carmaker in pole position to retain the title of biggest-selling premium car brand.

By Luxus Plus

 

Stuttgart-based Daimler claimed it had retained the title of best-selling luxury car brand. However, rival BMW , the brands of which include Mini and Rolls-Royce, has yet to give a breakdown of its global sales.

 

As a carmaking group, BMW sold 2.52 million vehicles last year to beat Daimler’s 2.46 million Mercedes-Benz and Smart vehicles over the same period.

 

Mercedes-Benz said it posted sales records in Germany, China and the United States thanks to strong demand for its sports utility vehicles and high-end limousines.

 

Daimler said Mercedes-Benz sales rose 6.2% in China, where local customers ordered the top-end Maybach Mercedes-Benz S-Class limousine at a rate of more than 700 vehicles a month.

Volkswagen’s premium arm Audi said it had sold 1.84 million cars last year, up 1.8% year on year, thanks to a 4.1% jump in Chinese sales including Hong Kong.

 

Audi said it sold 19,500 electric e-tron models in Europe last year while Daimler declined to provide a figure for how many electric Mercedes-Benz EQC models it delivered to customers.

 

Tags

Picture of The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Launch offer:

Your participation in the Camille Fournet Masterclass reserved for annual subscriber !

Luxus Plus Newsletter