Mathieu Jullien, previously sales and marketing director of LVMH Vins d’Exception, which brings together four iconic wine estates (Château d’Yquem, Château Cheval Blanc, Clos des Lambrays, and Colgin Cellars), has been appointed managing director. This newly created position should enable him to intensify a strategy based on heritage and the long term rather than the pursuit of short-term profits.
Heritage storytelling over profits…
In a luxury world where the pursuit of profits is becoming more problematic, LVMH has decided to take a counterintuitive approach in the wine and spirits sector. This is particularly true of its recently created Vins d’Exception division. It is a long-term vision that many observers compare to those already implemented in haute couture and haute horlogerie.
The luxury group has appointed Mathieu Jullien, previously sales and marketing director of this division since its creation in 2019 within Moët Hennessy, as general manager of LVMH Vins d’Exception.
Château d’Yquem, Château Cheval Blanc, Clos des Lambrays and Colgin Cellars
LVMH Vins d’Exception brings together the group’s four most prestigious wine estates, three in France (Château d’Yquem, Château Cheval Blanc and Clos des Lambrays) and one in California (Colgin Cellars), with the aim of enhancing their value over the long term through a fundamental heritage approach rather than short-term profit-making.
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Read also > LVMH renews its management structure
Featured photos: en Magnum © Mathieu Garçon
