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US luxury hotel group Marriott International has revealed that it will begin its strategy to expand into Vietnam by adding 9,000 rooms to its portfolio.
With the help of its subsidiary brands such as Ritz-Carlton Residences, Marriott Hotels, Westin, Courtyard by Marriott and Sheraton Hotels & Resorts, Marriott plans to open several residences in Vietnam over the next four years.
“Vietnam experienced impressive economic growth prior to the pandemic, driven in part by coordinated development policies and strong infrastructure investments. Our growth in Vietnam reflects the confidence that our local owners and franchisees continue to place in Marriott International, and we look forward to presenting them with opportunities to leverage our full portfolio of 30 brands, as well as our strong distribution network,” said Rajeev Menon, Marriott International’s president of the Asia Pacific region (excluding Greater China).
This is part of the reason why the group is looking at large-scale implementation and expansion in the country. Currently, Marriott International operates ten properties in Vietnam, comprising 3,294 rooms and covering six of the company’s brands. These include hotels in six key destinations: Hanoi, Ho Chi Minh, Danang, Nha Trang, Phu Quoc and Binh Duong.
While the company announced last year that it is developing a residential project including 4,200 residential and office units in Ho Chi Minh, which is expected to be the largest residential hotel project in the world. The group added that the project is expected to be completed in phases by the end of 2024.
Marriott’s most global brand, Sheraton Hotels & Resorts, is also planning to enter the country. It revealed that it has chosen several favourite destinations to set up its future resorts, which are very popular with tourists: the emerald island of Phu Quoc, Ha Long Bay, a famous UNESCO World Heritage site, the “City of Eternal Springs” Dalat as well as the banks of Binh Chau.
Also, Ritz-Carlton Residences is planning to enter Vietnam in 2024, while Marriott Hotels is expected to make its debut in Hanoi and Hoi An. Marriott Executive Apartments has chosen Danang for its future residences.
Marriott’s expansion strategy in the country can be explained by the strong and rapid growth of branded residences in the Asia-Pacific region.
“Vietnam is a dynamic destination and has seen record levels of tourism over the years as international travellers flock to the country and domestic travellers begin to discover the many wonders available in their own backyard. With the recent reopening of the borders, we expect Vietnam to rebound quickly, and we are excited to expand into even more areas of this exciting country,” said Jakob Helgen. said Jakob Helgen, Regional Vice President of Thailand, Vietnam, Cambodia and Burma for Marriott International.
Read also > MARRIOTT INTERNATIONAL TO OPEN ITS FIRST LUXURY SAFARI LODGE IN 2023
Featured Photo : © Marriott International[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
US luxury hotel group Marriott International has revealed that it will begin its strategy to expand into Vietnam by adding 9,000 rooms to its portfolio.
With the help of its subsidiary brands such as Ritz-Carlton Residences, Marriott Hotels, Westin, Courtyard by Marriott and Sheraton Hotels & Resorts, Marriott plans to open several residences in Vietnam over the next four years.
“Vietnam experienced impressive economic growth prior to the pandemic, driven in part by coordinated development policies and strong infrastructure investments. Our growth in Vietnam reflects the confidence that our local owners and franchisees continue to place in Marriott International, and we look forward to presenting them with opportunities to leverage our full portfolio of 30 brands, as well as our strong distribution network,” said Rajeev Menon, Marriott International’s president of the Asia Pacific region (excluding Greater China).
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[/vc_cta][vc_column_text]Featured photo : © Marriott International[/vc_column_text][/vc_column][/vc_row]
US luxury hotel group Marriott International has revealed that it will begin its strategy to expand into Vietnam by adding 9,000 rooms to its portfolio.
With the help of its subsidiary brands such as Ritz-Carlton Residences, Marriott Hotels, Westin, Courtyard by Marriott and Sheraton Hotels & Resorts, Marriott plans to open several residences in Vietnam over the next four years.
“Vietnam experienced impressive economic growth prior to the pandemic, driven in part by coordinated development policies and strong infrastructure investments. Our growth in Vietnam reflects the confidence that our local owners and franchisees continue to place in Marriott International, and we look forward to presenting them with opportunities to leverage our full portfolio of 30 brands, as well as our strong distribution network,” said Rajeev Menon, Marriott International’s president of the Asia Pacific region (excluding Greater China).
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[/vc_cta][vc_column_text]Featured photo : © Marriott International[/vc_column_text][/vc_column][/vc_row]
