[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text]
The 2022 edition of the BtoB MakeUp in Paris trade show, which ended on June 17, rewarded four winners among the make-up and skincare innovations presented during the “Innovation & Trends Awards”. But one of them turns out to be as innovative as eco-responsible…
Open to all exhibitors at the show, this competition made a pre-selection of 22 new skincare and make-up products and 3 favorites among more than 80 entries. In fine, four innovations were nominated by the members of the jury and ended up as winners, divided into four distinct categories: Accessories, Formulation, Full Service and Packaging.
The “Ageless Serum” by Pharma Cos Srl was voted best innovation in the “Formulation” category, as was the “Flexxxy Palette” by Chromavis Fareva in the “Full Service” category, while “Private Refill” by Aptar Beauty + Home was named best innovation in the “Packaging” category, for its intelligent lipstick refill mechanism.
While these three winners stood out from the rest, there is one innovation that stands out as both innovative and committed to the planet.
Focus on “The Ocean Brush”, by Raphaël Makeup Brushes
The award for Most Innovative Accessory went to Raphaël Makeup Brushes for its “Ocean Brush”. The handle, created in collaboration with Authentic Material, was made from 50% shells and bioplastic derived from castor beans. The brush head is made from 65% recycled PET bottle fiber and 35% raw fiber.
Voir cette publication sur Instagram
Handmade – like all the brushes of the brand, Raphaël Makeup Brushes defends via this innovation a healthy manufacturing for the environment and the oceans. The latter, who says he is “concerned about the preservation of the biodiversity of the oceans” created this brush to fight against the 200 million tons of waste that currently live and pollute the seabed.
In addition, Raphaël Makeup Brushes advocates responsible production and local materials – the oyster shells used to make the brush handle come mainly from Brittany, France. The group also has its brushes made by renowned craftsmen in French companies (in Saint Brieuc) but also in Mauritius, in order to satisfy an international demand.
More broadly, Raphaël Makeup Brushes has had a unique ancestral know-how for over 200 years. Founded in 1793, the company manufactures nearly 15 million brushes per year and is recognized as the most reliable on the market, making it a key player in the world of fine brushes.
Read also > MAKEUP IN PARIS 2022 DETAILS THE PROGRAM OF ITS CONFERENCES
Featured Photo : © Makeup in[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
The 2022 edition of the BtoB MakeUp in Paris trade show, which ended on June 17, rewarded four winners among the make-up and skincare innovations presented during the “Innovation & Trends Awards”. But one of them turns out to be as innovative as eco-responsible…
Open to all exhibitors at the show, this competition made a pre-selection of 22 new skincare and make-up products and 3 favorites among more than 80 entries. In fine, four innovations were nominated by the members of the jury and ended up as winners, divided into four distinct categories: Accessories, Formulation, Full Service and Packaging.
The “Ageless Serum” by Pharma Cos Srl was voted best innovation in the “Formulation” category, as was the “Flexxxy Palette” by Chromavis Fareva in the “Full Service” category, while “Private Refill” by Aptar Beauty + Home was named best innovation in the “Packaging” category, for its intelligent lipstick refill mechanism.
While these three winners stood out from the rest, there is one innovation that stands out as both innovative and committed to the planet.
Focus on “The Ocean Brush”, by Raphaël Makeup Brushes
[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F|”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account ? Please log in.
[/vc_cta][vc_column_text]Featured photo : © Makeup in[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]
The 2022 edition of the BtoB MakeUp in Paris trade show, which ended on June 17, rewarded four winners among the make-up and skincare innovations presented during the “Innovation & Trends Awards”. But one of them turns out to be as innovative as eco-responsible…
Open to all exhibitors at the show, this competition made a pre-selection of 22 new skincare and make-up products and 3 favorites among more than 80 entries. In fine, four innovations were nominated by the members of the jury and ended up as winners, divided into four distinct categories: Accessories, Formulation, Full Service and Packaging.
The “Ageless Serum” by Pharma Cos Srl was voted best innovation in the “Formulation” category, as was the “Flexxxy Palette” by Chromavis Fareva in the “Full Service” category, while “Private Refill” by Aptar Beauty + Home was named best innovation in the “Packaging” category, for its intelligent lipstick refill mechanism.
While these three winners stood out from the rest, there is one innovation that stands out as both innovative and committed to the planet.
Focus on “The Ocean Brush”, by Raphaël Makeup Brushes
[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F|”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account ? Please log in.
[/vc_cta][vc_column_text]Featured photo © Makeup in[/vc_column_text][/vc_column][/vc_row]
