The Japanese shopping platform Zozo is preparing to buy out Lyst, the London-based data-driven technology company. Lyst is particularly well known for its quarterly barometers identifying the most sought-after products among fashion and luxury brands on the Internet. However, the bargain-basement transaction, valued at $154 million, raises questions.
With the acquisition of Lyst announced on April 9, Zozo, a major Japanese e-commerce player, gains international access, particularly to Western markets.
But this acquisition for $154 million (139 million euros) raises questions about the e-commerce market, which is no longer the same as it was during the Covid period.
The transaction is due to be completed by the end of April.
A nugget based on data
Well known for its Lyst Index, which lists the most sought-after fashion and luxury brands and products on the web every quarter, Lyst has therefore fallen into the hands of Japan’s Zozo.
This London platform lists nearly 27,000 brands and more than 160 million users.
Although, after its acquisition, Lyst is set to become a wholly owned subsidiary of Zozo, it will continue to operate as an autonomous company and be led by CEO Emma Mcferran.
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Featured photo: © Lyst
