How can attention be drawn to the subject of environmental responsibility when the avalanche of press releases and conferences is beginning to bore the media, the general public and employees ?
The Lvmh group has shown its imagination. On Wednesday 11 May, it organized a Tribunal for future generations in a highly symbolic place: the amphitheater of the National Museum of Natural History in Paris.
Transformed into a courtroom, it was the perfect setting for an exercise that was both entertaining and instructive, halfway between a trial and an oratorical joust. The number one luxury brand did not hesitate to step out of its comfort zone, by associating itself for the occasion with Usbek & Rica magazine, known for its rather left-wing tone.
Featured photo : © DR