Lvmh organises a court for future generations 


How can attention be drawn to the subject of environmental responsibility when the avalanche of press releases and conferences is beginning to bore the media, the general public and employees ?
The Lvmh group has shown its imagination. On Wednesday 11 May, it organized a Tribunal for future generations in a highly symbolic place: the amphitheater of the National Museum of Natural History in Paris.
Transformed into a courtroom, it was the perfect setting for an exercise that was both entertaining and instructive, halfway between a trial and an oratorical joust. The number one luxury brand did not hesitate to step out of its comfort zone, by associating itself for the occasion with Usbek & Rica magazine, known for its rather left-wing tone.
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