LVMH X Olympic Games 2024: A partnership to promote French excellence

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The luxury group made official its support for the organisation of the world’s biggest sporting event on Monday 24 July 2024, at 7.30pm Paris time, at the Grand Palais Éphémère, appearing as the sixth and final premium sponsor of Paris 2024, alongside companies such as Orange and Groupe BPCE. Luxus Plus was there and tells you all about it.

 

It’s the end of the suspense that has kept journalists and commentators from all walks of life on tenterhooks: the French industrial flagship and world leader in luxury goods is backing the organisation of the 2024 Olympic and Paralympic Games through the front door.

 

The partnership agreement was signed yesterday at LVMH headquarters in Paris by Tony Estanguet and Antoine Arnault, and the broad outlines of the partnership were presented yesterday evening at the Grand Palais Éphémère, in the presence of IOC President Thomas Bach, Paris Mayor Anne Hidalgo and Sports Minister Amélie Oudéa-Castéra.

 

Backed by the exceptional involvement of seven of these 75 Houses, the LVMH Group is promising games that are as spectacular as they are popular. The image of France, from its athletes to its expertise, will shine like never before.

 

This ambition is reflected in the group’s new slogan: “Artisan de toutes les victoires” (litterally “Craftsman of every victories”)

A fundamental step for Paris 2024

 

“With its dozens of workshops in France, its thousands of jobs created every year in France, this passion for France is a tremendous opportunity.”

 

The mystery was complete, and yet it was in front of an audience of journalists and senior executives from the group that the news finally broke at 7.30pm yesterday on Antoine Arnault’s microphone: LVMH is a premium partner of Paris 2024. This strategic announcement comes just 1 year before the opening of the Games.

 

The world leader in luxury goods is the sixth and final premium partner, alongside the BPCE, Carrefour, ED, Orange and Sanofi groups.

 

LVMH CEO Bernard Arnault said he was “delighted that, in addition to our sponsorship activities, we can make a decisive contribution to the Paris Games”.

 

© LVMH

 

Antoine Arnault, CEO of Berluti, who is also in charge of managing the image and environment of the LVMH Group and is a member of the Organising Committee, said: “With this creative partnership, LVMH wishes to position itself as the architect of the success of the Games. This is first and foremost a responsibility.

 

He added: “As a French group, we have a duty to contribute to an event that is destined to leave its mark on an entire generation. For us, and I’m sure for many others, this partnership is an obvious choice.

 

There was no hint of this “major announcement” presented to the press by the group yesterday, apart perhaps from the choice of venue and the timing.

 

The Grand Palais Éphémère, a structure designed by architect Jean-Michel Wilmotte, will be hosting several key events at the 2024 Olympics, namely judo, para-judo, wrestling and wheelchair rugby.

 

A glass space facing the Eiffel Tower, symbol of Paris but also “the best of France: heritage, ambition, creativity and excellence. These are all values that echo the DNA of our Group and guide our contribution to the Games.

 

It had been a century since Paris hosted the Olympic Games, but with Paris 2024, the dream has become a reality.

 

This announcement sounds like the fruit of a lot of hard work, since the announcement of the City of Light’s bid in September 2015. As Tony Estanguet, President of the Paris 2024 Organising Committee for the Olympic and Paralympic Games, reminds us, “from the outset we had a simple but grand ambition: to bring out the best in Paris and France.”

 

Tony Estanguet, slalom canoeing legend and current President of the Paris 2024 Olympic Games Organising Committee

 

As this former single-seater slalom canoe champion explains (career from 2000 to 2012, editor’s note), this ambition has even increased with “a ceremony in the heart of the city, the first marathon open to all, iconic sites as theatres for the greatest sporting events, new sports including breakdancing on the Place de la Concorde“.

 

All the celebrations will take place in Paris from 8 May until the end of the Paralympic Games on 10 September 2024.

 

Although the amount has not been disclosed, Vogue Business has learned from sources close to the matter that the luxury group is reported to have paid €150 million to seal this historic partnership agreement.

 

LVMH, the architect of every victory

 

As Bernard Arnault, Chairman and CEO of the LVMH group, and Anne Hidalgo, Mayor of Paris, pointed out, the aim of this partnership is to contribute to the influence of Paris and, even more so, of France around the world.

 

The Group’s Chairman and CEO said that “our 75 Houses carry the image of France around the world, making it loved and making them the symbol of France through their elegance, boldness and style”.

 

This role was once again demonstrated with Pharrell Williams’ Louis Vuitton show on the Pont Neuf in June, during the Men’s Fashion Week.

 

Antoine Arnault and Tony Estanguet face the press

 

Prior to the declaration by the world leader in luxury goods, a report by a National Assembly fact-finding mission presented last Wednesday forecast economic spin-offs of between 5 and 10 billion euros for the Paris region alone.

 

These figures take into account the enhancement of the region’s appeal as a tourist destination, job creation and the opening up of contracts to small and medium-sized businesses.

 

Seven of the Group’s Houses will see their craftsmen and workshops mobilised to make this global event a resounding success. Teams from Christian Dior, Louis Vuitton, Berluti, Sephora, Chaumet and Moët Hennessy will be involved in the games.

One of them will even dress the French delegation during the ceremonies.

 

For its part, jeweller Chaumet will be responsible for designing the medal for the Paris 2024 Games.

 

Meanwhile, the torch relay will be projected into a new dimension thanks to beauty specialist Sephora, which will be supporting the success of the celebrations throughout France.

 

Further announcements from brands linked to the LVMH group are expected later this year.

 

Bernard Arnault recalled the “community of values” that unites the 200,000 or so employees of the LVMH group with the Olympic spirit, namely “challenge, commitment, performance, surpassing oneself, universalism and humanism”.

 

© Pascal Jouvin/LVMH

 

While athletes and craftsmen share the common power of ‘Savoir-Faire Rêver’ – the brand platform since April 2023 – the Group has also made official its first sports ambassador for these Games, swimming champion Léon Marchand, the day after his exceptional performance, beating the last record held by American Michael Phelps.

 

The partnership brings together an unprecedented dimension of celebration and meaning. It is also about demonstrating better access to sport for those who are far from it.

 

With the support of Secours Populaire, the LVMH Group is committed to financing training courses and other sporting initiations for some 1,000 children and young people aged between 4 and 25 in precarious situations.

 

Lastly, this support for the games is in line with the LVMH Group’s DNA, not least because some of its brands are key partners in major international sporting competitions, such as Louis Vuitton and its made-to-measure trophy cases, the latest of which was produced for the Rugby World Cup 2022.

 

Anecdotally, Bernard Arnault notes a coincidence between his longstanding passion for tennis and the LVMH group. Tennis made its debut at the 1988 Seoul Games, one year after the creation of LVMH, the first luxury goods group in history.

 

Amélie Oudéa-Castéra, the French Minister for Sport, concluded: “With LVMH, the Games will be more beautiful and France will be stronger.

 

Read also > > LVMH: possible IPO for Birkenstock at over $6 billion

 

Featured photo : © Philippe Servent/LVMH   [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

The luxury group made official its support for the organisation of the world’s biggest sporting event on Monday 24 July 2024, at 7.30pm Paris time, at the Grand Palais Éphémère, appearing as the sixth and final premium sponsor of Paris 2024, alongside companies such as Orange and Groupe BPCE. Luxus Plus was there and tells you all about it.

It’s the end of the suspense that has kept journalists and commentators from all walks of life on tenterhooks: the French industrial flagship and world leader in luxury goods is backing the organisation of the 2024 Olympic and Paralympic Games through the front door.

 

The partnership agreement was signed yesterday at LVMH headquarters in Paris by Tony Estanguet and Antoine Arnault, and the broad outlines of the partnership were presented yesterday evening at the Grand Palais Éphémère, in the presence of IOC President Thomas Bach, Paris Mayor Anne Hidalgo and Sports Minister Amélie Oudéa-Castéra.

 

Backed by the exceptional involvement of seven of these 75 Houses, the LVMH Group is promising games that are as spectacular as they are popular. The image of France, from its athletes to its expertise, will shine like never before.

 

This ambition is reflected in the group’s new slogan: “Artisan de toutes les victoires” (litterally Craftsman of every victory)

 

A fundamental step for Paris 2024

 

“With its dozens of workshops in France, its thousands of jobs created every year in France, this passion for France is a tremendous opportunity.”

 

The mystery was complete, and yet it was in front of an audience of journalists and senior executives from the group that the news finally broke at 7.30pm yesterday on Antoine Arnault’s microphone: LVMH is a premium partner of Paris 2024. This strategic announcement comes just 1 year before the opening of the Games.

 

The world leader in luxury goods is the sixth and final premium partner, alongside the BPCE, Carrefour, ED, Orange and Sanofi groups.

 

LVMH CEO Bernard Arnault said he was “delighted that, in addition to our sponsorship activities, we can make a decisive contribution to the Paris Games”.

 

© LVMH

 

Antoine Arnault, CEO of Berluti, who is also in charge of managing the image and environment of the LVMH Group and is a member of the Organising Committee, said: “With this creative partnership, LVMH wishes to position itself as the architect of the success of the Games. This is first and foremost a responsibility.

 

He added: “As a French group, we have a duty to contribute to an event that is destined to leave its mark on an entire generation. For us, and I’m sure for many others, this partnership is an obvious choice.

 

There was no hint of this “major announcement” presented to the press by the group yesterday, apart perhaps from the choice of venue and the timing.

 

The Grand Palais Éphémère, a structure designed by architect Jean-Michel Wilmotte, will be hosting several key events at the 2024 Olympics, namely judo, para-judo, wrestling and wheelchair rugby.

 

A glass space facing the Eiffel Tower, symbol of Paris but also “the best of France: heritage, ambition, creativity and excellence. These are all values that echo the DNA of our Group and guide our contribution to the Games.

 

It had been a century since Paris hosted the Olympic Games, but with Paris 2024, the dream has become a reality.

 

This announcement sounds like the fruit of a lot of hard work, since the announcement of the City of Light’s bid in September 2015. As Tony Estanguet, President of the Paris 2024 Organising Committee for the Olympic and Paralympic Games, reminds us, “from the outset we had a simple but grand ambition: to bring out the best in Paris and France.”

 

 

Tony Estanguet, slalom canoeing legend and current President of the Paris 2024 Olympic Games Organising Committee

 

As this former single-seater slalom canoe champion explains (career from 2000 to 2012, editor’s note), this ambition has even increased with “a ceremony in the heart of the city, the first marathon open to all, iconic sites as theatres for the greatest sporting events, new sports including breakdancing on the Place de la Concorde“.

 

All the celebrations will take place in Paris from 8 May until the end of the Paralympic Games on 10 September 2024.

 

Although the amount has not been disclosed, Vogue Business has learned from sources close to the matter that the luxury group is reported to have paid €150 million to seal this historic partnership agreement.

 

LVMH, the architect of every victory

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[/vc_cta][vc_column_text]Featured photo : © Carolina Arantes/Vivatech/LVMH [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]

The luxury group made official its support for the organisation of the world’s biggest sporting event on Monday 24 July 2024, at 7.30pm Paris time, at the Grand Palais Éphémère, appearing as the sixth and final premium sponsor of Paris 2024, alongside companies such as Orange and Groupe BPCE. Luxus Plus was there and tells you all about it.

It’s the end of the suspense that has kept journalists and commentators from all walks of life on tenterhooks: the French industrial flagship and world leader in luxury goods is backing the organisation of the 2024 Olympic and Paralympic Games through the front door.

 

The partnership agreement was signed yesterday at LVMH headquarters in Paris by Tony Estanguet and Antoine Arnault, and the broad outlines of the partnership were presented yesterday evening at the Grand Palais Éphémère, in the presence of IOC President Thomas Bach, Paris Mayor Anne Hidalgo and Sports Minister Amélie Oudéa-Castéra.

 

Backed by the exceptional involvement of seven of these 75 Houses, the LVMH Group is promising games that are as spectacular as they are popular. The image of France, from its athletes to its expertise, will shine like never before.

 

This ambition is reflected in the group’s new slogan: “Artisan de toutes les victoires” (Craftsman of every victory)

 

A fundamental step for Paris 2024

 

“With its dozens of workshops in France, its thousands of jobs created every year in France, this passion for France is a tremendous opportunity.”

 

The mystery was complete, and yet it was in front of an audience of journalists and senior executives from the group that the news finally broke at 7.30pm yesterday on Antoine Arnault’s microphone: LVMH is a premium partner of Paris 2024. This strategic announcement comes just 1 year before the opening of the Games.

 

The world leader in luxury goods is the sixth and final premium partner, alongside the BPCE, Carrefour, ED, Orange and Sanofi groups.

 

LVMH CEO Bernard Arnault said he was “delighted that, in addition to our sponsorship activities, we can make a decisive contribution to the Paris Games”.

 

© LVMH

 

Antoine Arnault, CEO of Berluti, who is also in charge of managing the image and environment of the LVMH Group and is a member of the Organising Committee, said: “With this creative partnership, LVMH wishes to position itself as the architect of the success of the Games. This is first and foremost a responsibility.

 

He added: “As a French group, we have a duty to contribute to an event that is destined to leave its mark on an entire generation. For us, and I’m sure for many others, this partnership is an obvious choice.

 

There was no hint of this “major announcement” presented to the press by the group yesterday, apart perhaps from the choice of venue and the timing.

 

The Grand Palais Éphémère, a structure designed by architect Jean-Michel Wilmotte, will be hosting several key events at the 2024 Olympics, namely judo, para-judo, wrestling and wheelchair rugby.

 

A glass space facing the Eiffel Tower, symbol of Paris but also “the best of France: heritage, ambition, creativity and excellence. These are all values that echo the DNA of our Group and guide our contribution to the Games.

 

It had been a century since Paris hosted the Olympic Games, but with Paris 2024, the dream has become a reality.

 

This announcement sounds like the fruit of a lot of hard work, since the announcement of the City of Light’s bid in September 2015. As Tony Estanguet, President of the Paris 2024 Organising Committee for the Olympic and Paralympic Games, reminds us, “from the outset we had a simple but grand ambition: to bring out the best in Paris and France.”

 

Tony Estanguet, slalom canoeing legend and current President of the Paris 2024 Olympic Games Organising Committee

 

As this former single-seater slalom canoe champion explains (career from 2000 to 2012, editor’s note), this ambition has even increased with “a ceremony in the heart of the city, the first marathon open to all, iconic sites as theatres for the greatest sporting events, new sports including breakdancing on the Place de la Concorde“.

All the celebrations will take place in Paris from 8 May until the end of the Paralympic Games on 10 September 2024.

 

Although the amount has not been disclosed, Vogue Business has learned from sources close to the matter that the luxury group is reported to have paid €150 million to seal this historic partnership agreement.

 

LVMH, the architect of every victory

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[/vc_cta][vc_column_text]Featured photo :  © Carolina Arantes/Vivatech/LVMH  [/vc_column_text][/vc_column][/vc_row]

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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