Earlier this week, DFS, Lvmh’s travel retail division, unveiled its plans for a super mall on the island of Hainan, China’s Hawaii. Called DFS Yalong Bay, this new large-scale retail infrastructure is set to host over 1,000 brands, including the big names in luxury.
DFS, the travel-retail subsidiary of the number-one luxury goods group, has just announced plans for a mega-mall on the Chinese island of Hainan.
Targeting both international and domestic customers, DFS Yalong Bay is due to open by 2026.
Since the post-pandemic period, brands have been particularly keen to tap into the financial manna represented by the duty-free market in China. And this is precisely the heart of the economy on the Chinese island of Hainan.
The beginnings of a tourist boom
DFS Yalong Bay is much more than a commercial project, it’s an experiential as well as a cultural destination.
The choice of location is no coincidence: Yalong Bay represents a strategic entry point to the island of Hainan since the Chinese government is seeking to turn it into the world’s largest duty-free port.
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Featured photo: © DFS Group
