[Luxus Magazine] Vivatech presents innovation trends 2024

Viva Technology (Vivatech), Europe’s largest gathering dedicated to innovation and the tech startup ecosystem, returns to Paris, Porte de Versailles from May 22 to 25. Among the trends announced at the show, artificial intelligence once again takes the lion’s share of the expected 2,500 exhibitors.



For this 8th edition, Vivatech organizers are hoping to do better than in 2023, when the Show attracted over 150,000 people over four days…At that time, it surpassed attendance at CES in Las Vegas, until then the world’s biggest tech event.


However, the calendar adds a further challenge: constrained by the Paris Olympic Games, Vivatech, usually held in mid-June, has had to bring forward its tech mecca to May. An unfavorable period, as Vivatech co-founder and Chairman of the Supervisory Board of Publicis Groupe, Maurice Lévy, reminds us, since “there are a lot of general meetings, board meetings and other meetings.”


The return of what he calls “the universal exhibition of tech and digital” will be an opportunity to discover the latest tech solutions and innovations from major groups such as LVMH, L’Oréal, La Poste, Orange, Microsoft, Meta and SNCF.


After Korea and India, Japan is the country of the year for this 2024 edition, with the exceptional presence of Hiroshi Mikitani, CEO of e-commerce giant Rakuten.


AI at the heart of the debates


Despite the absence – widely commented on – of Sam Altman, CEO and founder of OpenAI (ChatGPT, Dall-E, Sora…) artificial intelligence is set to be the flagship technology of this year’s event for the second year running. Since 2022, artificial intelligence has been particularly popular with companies and major groups, and will be the focus of a dedicated area dubbed AI Mile.


The organizers have announced that 37% of the Show’s partners plan to use artificial intelligence, while, in the words of Maurice Lévy, “there isn’t a key AI company that won’t be represented at Vivatech.


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Featured Photo: © Viva Technology

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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