Originally from Chechnya, Eva Isaeva is already a mother of four at the age of 25. She first launched a cooking blog before turning to the ready-to-wear market, encouraged by the positive feedback from her community about her consistently elegant outfits. In 2022, she decided to create her own luxury clothing brand, Eva Elegancia. Today, she has 120,000 followers on the brand’s Instagram account, and over 148,000 on her personal account.
The challenges of entrepreneurship as a Chechen immigrant mother
Luxus Plus: What prompted you to launch your first project, a cooking blog?
Eva Isaeva: In 2020, the desire to break the routine and the motivation instilled by my sister’s advice prompted me to launch a blog dedicated to cooking. By sharing recipes in stories, I managed to gather 140,000 subscribers in two years. The Eva Cook blog then became Eva Isaeva, reflecting my own evolution and new interests. The blog is no longer active.
LP : How did your friends and family react to the launch of Eva Elegancia?
Eva Isaeva: My family and friends were very encouraging. Their support was essential to the initial success of the project, and I’m very grateful to them. Ever since I was a child, I’ve been determined to achieve everything on my own. My parents always had confidence in me, because as soon as I set to work, I was already fully committed to what I was doing.
In fact, it was for us, his children, that my father insisted we move to France so that we could get a good education. When we traveled, he made sure we learned the language of each country we visited, so that I now speak six of them.
Despite all this, I’m still very attached to my native Chechnya, whose culture, history and traditions fascinate me. These are my origins, an important part of who I am. So I try to maintain the link by keeping abreast of what’s going on there and staying in touch with my family and friends who still live there.
LP : What advice would you give to other moms who also want to try their hand at entrepreneurship?
Eva Isaeva: My advice would be to prioritize work-life balance. Set clear boundaries, delegate as much as possible, and don’t underestimate the power of family support and networking. Plan flexibly, remain resilient in the face of challenges and, above all, follow your passion to create a harmonious balance between your parental responsibilities and your business.
Eva Elegancia: the birth of a luxury brand
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Featured photo: © Eva Isaeva
