[Luxus+ Magazine] Pharrell Williams, Future… When rap takes fashion by storm

Lately, the rap industry and the fashion world have been forging close ties. Recently, Lanvin, the famous French fashion house, entered a new creative era by teaming up with American rapper Future for its next collection. This unprecedented collaboration between fashion and music promises to inject a dose of innovation and modernity into the prestigious world of Haute Couture.


Rappers are very popular with fashion houses, and after Pharrell Williams’ association with Louis Vuitton, it’s now Future’s turn to be approached by Lanvin. The rapper Future has been appointed artistic director for Lanvin Lab Business‘ very first collection.


The convergence between the worlds of rap and fashion has intensified recently, with increasingly frequent collaborations between artists such as Future (Lanvin), Pharrell Williams (Louis Vuitton) and beatmaker Nigo (Kenzo). This recurring phenomenon is the result of a symbiosis between hip-hop culture and the fashion industry, where music and style complement each other. Rappers become fashion icons, while brands recognize their influence and ability to reach a young, influential audience. These collaborations also offer artists new opportunities for income diversification, while reinforcing their status as creative entrepreneurs.


The partnership with Future represents a new departure for Lanvin, following the departure in April of its former artistic director, Bruno Sialelli. By collaborating with Future, Lanvin explores new perspectives and announces a unisex capsule collection, including clothing and accessories, pushing the boundaries of audacity and originality.



Click here to read the full article on Luxus Plus Magazine.


Featured photo : © Lanvin


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The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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