[Luxus+ Magazine] Barbie puts on pink glasses at Fashion Sphere

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The upcoming summer release of the Barbie movie has intensified the fashion world’s taste for the iconic doll’s girly style and her favourite colour, pink… Let’s take a look at the #Barbiecore phenomenon.


Fashion often changes. Are we witnessing a backlash against the gender-neutral trend ? Without going that far, it’s clear that pink, the colour of little girls and young women in yesterday’s world, is making a strong comeback in the fashion sphere. And it’s doing so through the vehicle of a muse who could not be more gendered: the very girly Barbie !



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It hasn’t escaped the fashion press: interest in the famous Mattel doll and her signature colour, pink, is exploding on the Internet and social networks in the run-up to the release this summer (19 July in France) of Greta Gerwig’s film Barbie, starring Margot Robbie and Ryan Gosling, transformed into Barbie and Ken.




Several hypotheses can already be put forward to explain this phenomenon.


One possibility is that it is an antidote to the excesses of desexualisation and/or the blurring of genders, or even to a feminism seen as aggressive. Even if the famous pink colour has also been seen on the singer Harry Style, whose highly studied looks borrow readily from the feminine wardrobe.


And even though Kim Culmone, senior vice-president of design for Barbie, has declared that “pink”, Barbie’s favourite colour, “represents unlimited potential and is a symbol of female emancipation”!


Click here to read the full article on Luxus Plus Magazine.


Featured photo : © Barbie

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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