[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,armember”][vc_column][vc_column_text]
The international polling and market research company YouGov recently published a new study on the Luxury Goods sector. This study analysed the spending of consumers aged over 18 last year during the month of February 2020, as well as their purchasing intentions for the coming year.
It is important to note that in the face of the pandemic, the luxury industry has certainly suffered many losses, but has shown impressive resilience. The latter can thank its consumers who have not abandoned their desire for prestige and high-value goods, despite the need to make savings.
Indeed, according to the study, 41% of purchases of luxury goods were made as a personal purchase, and 34% as a gift, purchases of great value since between 500 and 2500 euros were spent (28% compared to 8% of the national average).
It has been analysed that consumers prefer to turn to luxury products because they provide better quality (18% against 5%). Others, on the other hand, believe that it represents a beautiful gift and reward for others (19% against 6%). And finally, a proportion of consumers consider that buying this type of item gives them a feeling of well-being (14% against 5%).
Even though consumers have had to be more careful about their spending over the past year, certain factors and consumption habits have not changed. Customers will not turn to poor quality items, they will probably prefer not to buy them at all, and similarly, if they are looking for a feeling of satisfaction originally provided by luxury, they will not turn to mass products.
Among the most purchased luxury items over the last 12 months are: watches, at the top of the podium chosen at 13% against 7% of the average, bracelets with 10% against 5% of the average, and high fashion clothing at 9% against 3%.
Still according to YouGov, the 3 dominant brands are Marc Jacobs (16% against 10% of the average), Fendi (12% against 7%) and Chaumet Paris (14% against 10%).
However, these are not the ones that make the best positive impression in the world of luxury. Place to Dior, Hermès and Chanel respectively for this role; “In summary, we can see that the traditional luxury brands (Dior, Hermès, Chanel) are still the ones that generate the best impression with luxury intentionalists. At the same time, the purchase of luxury items remains linked to a specific occasion and the fact of giving a gift, to oneself or to someone else, as a special treat. It will be interesting to look at the evolution of these consumption patterns over the next few months. Will the current pandemic’s lack of opportunities for leisure consumption lead to a shift in “pleasure” purchases towards luxury”, explained Marion Peloux, new Business asociate director at YouGov.
But that’s not all, the spirits industry is also listed, since it has been noted that certain brands have been considerably consumed : Absolut (12% vs 5%), Bacardi (10% vs 4%) and Campari (9% vs 3%). The occasions of consumption are diverse: either for a birthday present (17% vs 5%), or to please oneself (13% vs 3%), or without any particular reason (9% vs 3%).
Read also > STUDY : ACCORDING TO BERENBERG, LUXURY WOULD EMERGE INTACT FROM THE HEALTH CRISIS
Featured Photo : © Press[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
The international polling and market research company YouGov recently published a new study on the Luxury Goods sector. This study analysed the spending of consumers aged over 18 last year during the month of February 2020, as well as their purchasing intentions for the coming year.
It is important to note that in the face of the pandemic, the luxury industry has certainly suffered many losses, but has shown impressive resilience. The latter can thank its consumers who have not abandoned their desire for prestige and high-value goods, despite the need to make savings.
Indeed, according to the study, 41% of purchases of luxury goods were made as a personal purchase, and 34% as a gift, purchases of great value since between 500 and 2500 euros were spent (28% compared to 8% of the national average).
It has been analysed that consumers prefer to turn to luxury products because they provide better quality (18% against 5%). Others, on the other hand, believe that it represents a beautiful gift and reward for others (19% against 6%). And finally, a proportion of consumers consider that buying this type of item gives them a feeling of well-being (14% against 5%).
[…][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account? Log in.[/vc_cta][vc_column_text]Featured photo: © Press[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles”][vc_column][vc_column_text]
The international polling and market research company YouGov recently published a new study on the Luxury Goods sector. This study analysed the spending of consumers aged over 18 last year during the month of February 2020, as well as their purchasing intentions for the coming year.
It is important to note that in the face of the pandemic, the luxury industry has certainly suffered many losses, but has shown impressive resilience. The latter can thank its consumers who have not abandoned their desire for prestige and high-value goods, despite the need to make savings.
Indeed, according to the study, 41% of purchases of luxury goods were made as a personal purchase, and 34% as a gift, purchases of great value since between 500 and 2500 euros were spent (28% compared to 8% of the national average).
It has been analysed that consumers prefer to turn to luxury products because they provide better quality (18% against 5%). Others, on the other hand, believe that it represents a beautiful gift and reward for others (19% against 6%). And finally, a proportion of consumers consider that buying this type of item gives them a feeling of well-being (14% against 5%).
[…][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account? Log in.[/vc_cta][vc_column_text]Featured photo: © Press[/vc_column_text][/vc_column][/vc_row]
