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Global luxury industry to contract between 20% and 35% in 2020, according to Bain

Global luxury industry to contract between 20% and 35% in 2020, according to Bain

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Covid-19 presents an unprecedented crisis for the luxury industry. According to Bain and Altagamma, after falling by an estimated 25 percent in the first quarter of 2020, the slowdown should accelerate in the second quarter and could lead to an estimated contraction of between 20 percent to 35 percent for the full year.

 

China has begun to lead the way toward a recovery and Chinese consumers are set to cement their status as crucial drivers of the industry, accounting for nearly 50 percent of the market by 2025. Luxury purchases made online have increased throughout the crisis and the online channel could represent up to 30 percent of the market by 2025.

 

These are the key findings from Bain & Company, the world’s leading advisor to the global luxury goods industry, in the “Bain & Company Luxury Study 2020 Spring Update” released yesterday in collaboration with Fondazione Altagamma, the Italian luxury goods manufacturers’ industry foundation.

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Featured photo : © Bain

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