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Since 15 February, Saks can be found on TikTok, along with influencers and fashion insiders.
Luxury e-commerce platform Saks has made its official debut on TikTok under the handle @saks. Since 15 February, Saks has been surrounding itself with a group of influencers, including designers, celebrities and fashion insiders, to promote Saks products through the short videos known on the social network.
A digital strategy
For the launch, Saks has teamed up with content creators Larsen Thompson, Everett Williams, Chanel McKinsie and Maddie White. This integration into the famous social network popular with generation Z is a desire by the group to intensify its digital activities.
@saks If only getting dressed was this easy #DiscoverSaks ♬ OMW – Jane & The Boy
The retailer is running a 360-degree, digital-focused Spring 2022 campaign with unique content across its channels. Elements of the campaign include interviews and videos on social media and the main website homepage, as well as a dedicated email campaign and an article in the March issue of Vogue magazine.
The platform aims to provide lifestyle, shopping and fashion advice from industry influencers. Saks Live hosts will speak directly to viewers, interacting with them via a chat function and helping them to make purchases while watching.
The platform’s ambitions
At the time of its separation from Saks Fifth Avenue, Saks’ e-commerce business was valued at $2 billion. A proposed IPO, which could take place in the first half of 2022, aims for a valuation of some $6 billion, according to the Wall Street Journal.
Online sales, which took full effect during the pandemic, continue to grow, particularly in the luxury sector. Emily Essner, director of marketing for Saks explains, “As we continue to innovate and elevate our experience as the leading luxury e-commerce destination, we are excited to introduce another touch point for our customers to experience Saks’ on-demand style inspiration. TikTok continues to make a significant impact on the fashion industry, and we are excited to join this creative community and connect with our customers in a new and compelling way.”
Through this new social network, brands are looking to attract a new, younger demographic that will be the future luxury consumer of tomorrow. Its short, entertaining formats bring a recreational touch to Saks’ content, which will be able to share content while making prospects want to consume on its online shopping platform.
Read also > ACTRESS LUPITA NYONG’O, STAR OF THE NEW SAKS CAMPAIGN
Featured photo : © Saks[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Since 15 February, Saks can be found on TikTok, along with influencers and fashion insiders.
Luxury e-commerce platform Saks has made its official debut on TikTok under the handle @saks. Since 15 February, Saks has been surrounding itself with a group of influencers, including designers, celebrities and fashion insiders, to promote Saks products through the short videos known on the social network.
A digital strategy
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Since 15 February, Saks can be found on TikTok, along with influencers and fashion insiders.
Luxury e-commerce platform Saks has made its official debut on TikTok under the handle @saks. Since 15 February, Saks has been surrounding itself with a group of influencers, including designers, celebrities and fashion insiders, to promote Saks products through the short videos known on the social network.
A digital strategy
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