Luxury car: Daimler accelerates electrification thanks to strong start to the year

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On Wednesday, Daimler AG said it had made a good start to 2021 despite the global shortage of semiconductor chips. To keep up the momentum, the carmaker plans to accelerate the transition of its model range to electric cars.


The German company said it expects 2021 to be a significantly better year in terms of sales and pre-tax profits than 2020.


“After a good start to the year following last year’s difficulties, Daimler is confident about the current financial year,” the group said in a statement.


Daimler also said it planned to accelerate the electrification of its product range, but did not provide further details.


As a reminder, the company said in 2019 that it expected plug-in hybrids or fully electric vehicles to account for more than 50% of its car sales by 2030.


“We want to accelerate the electrification of our product portfolio,” said CEO Ola Källenius. “It is our aim to achieve this goal earlier.”


The German group also announced yesterday the start of sales of the new Mercedes-Benz C-Class, a fully electric vehicle available as a sedan or estate. The first models will be available from the manufacturer’s sales partners from the summer.


Fourth-generation plug-in hybrid models will follow shortly after the launch, he said.


In addition, Daimler said the IPO of its truck manufacturing unit, Daimler Truck, was being prepared and should be completed by the end of 2021.




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The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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