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Lupita Nyong’o becomes first De Beers ambassador

Lupita Nyong’o becomes first De Beers ambassador

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The De Beers jewelry house has chosen actress Lupita Nyong’o as its first ever global ambassador.



Lupita Nyong’o, the Oscar-winning model and actress, becomes the face of the new De Beers campaign: Where it Begins.


De Beers is more than just a seller of diamonds and luxury jewelry. He started in 1888 to collect diamonds directly from the mines and opened his first jewelry house in 2001. In the 1940s, he introduced the 4C diamond grading system, which is still used today in the industry. It is the only jewelry brand in the world that “starts” at the source, drawing directly from its own mines to design its jewelry.


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Lupita Nyong’o, at the heart of the campaign, will support the brand’s Building Forever commitment to putting women first:


I am honored to be the first global ambassador for De Beers. This campaign brings to life the transformative power I feel when I wear diamond designs. More importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world.”



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