Louis Vuitton makes itself beautiful

After relaunching itself nine years ago in Perfumes, the flagship House of the LVMH group is now moving into the cosmetics segment, relying on British make-up star Pat McGrath, considered one of the most influential and innovative in her specialty.

The rush to Beauty continues in luxury…

This time it is the turn of Louis Vuitton, the flagship brand of the LVMH group, to invest in this segment, which is currently more buoyant in the ultra-high end than fashion… This Wednesday, it announced that it will unveil the first products – lipsticks and other eyeshadows – of a new cosmetics range this fall.

Natural evolution

“The launch of La Beauté Louis Vuitton is a natural evolution for the House, driven by meticulous attention to quality, formulations and innovation,“ explained Pietro Beccari, CEO of Louis Vuitton.

To continue reading this article, create a free account or log in.

Create your free account

• Every day, keep up to date with the latest business news from the world of luxury.
• Receive the essential luxury business news by email every week
• Exclusive monitoring tools
• Access our partner trade fairs

I create my account

Don’t miss out on the latest luxury business news.

Read also > Louis Vuitton makes its debut on the F1 circuits

Featured photo: © Louis Vuitton