Department stores are taking it in turns to unveil their Christmas and New Year installations. This is the case of Harrods in London, which has called on the Italian fashion house Loro Piana. Discover ‘L’atelier des merveilles’, a mix of window displays, ephemeral boutiques and workshops of all kinds.
For the festive season, Loro Piana is revitalising London’s legendary Harrods shop on Brompton Road, in the Knightsbridge district close to Hyde Park. Called ‘L’atelier des merveilles’, the large-scale campaign pays tribute to the expertise of the Italian fashion house, which celebrates its 100th anniversary in 2024 and has built its reputation on the quality of its materials. From 7 November to 2 January, visitors will be transported to the heart of faraway lands inhabited by animals that produce the rarest and finest fibres in the world. All stylishly transformed into magnetic creations.
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Showcasing Loro Piana’s expertise
The façade of Harrods was lit up in a festive, luxurious golden colour, revealing a 17-metre Christmas tree that evokes the magic of fairytales. Loro Piana tells the story of a fibre that transforms into fabric and delicately adorns the Christmas tree.
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Read also: Harrods, the flagship of British luxury, celebrates its 175th anniversary
Featured photo: © Loro Piana x Harrods
