Although its profits were impacted by the exceptional contribution on profits, the world leader in beauty achieved higher sales in the first half of the year, with growth accelerating in the United States. In this market, it plans to join the European cosmetics industry’s lobbying efforts against the introduction of 15% tariffs, even though it considers this option “manageable” in the short term.
L’Oréal has two stones in its shoe: the exceptional contribution on profits, which is weighing on its first-half profits, and the new 15% US tariffs, which are likely to weigh on future profits.
Exceptional contribution
On July 29, the world’s leading beauty company announced a 7.8% drop in net profit to €3.37 billion for the first six months of the year, weighed down by the exceptional contribution on the profits of large companies announced in the 2025 budget.
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Featured photos: ©L’Oréal
