The world’s number one beauty company outperformed the market with an increase in its annual results that exceeded expectations.
The quarters follow one another and are not alike at L’Oréal.
After a third quarter that fell short of expectations, the global giant ended 2024 with performances that partially exceeded forecasts. And this despite a Chinese market that remains problematic.
It has also just announced the acquisition of a minority stake in the high-profile fashion house Jacquemus.
The world leader’s turnover has thus increased by 5.6% (as published) to 43.48 billion euros in 2024. In the fourth quarter, sales increased by 4.5% (+2.5% on a comparable basis) to 11.08 billion euros.
Some pleasant surprises
Its operating profit did even better, with an annual increase of 6.7% to 8.69 billion euros. The margin thus grew by 5.6% in published data (5.1% in organic) to 43.49 billion euros, or 20% of turnover.
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Read also > L’Oréal performs less well than expected in the third quarter
Featured photos: © Lancôme
