As part of London Packaging Week, Luxus Plus crosses the Channel for the first time to organize a conference on customer experience, with Vacheron Constantin as guest of honour.
London Packaging Week, to be held on September 11 and 12, 2024 at Excell London, is a leading trade show for the UK packaging industry, covering a wide range of products, from luxury goods to everyday consumer packaging.
Luxus Plus will be taking part for the first time on Wednesday, September 11, from 11:30 to 12:00 pm, in a session entitled “Getting Personal: Embrace Customisation to Create Exceptional CX”. Claire Domergue, Publishing Director of Luxus Plus, will welcome Odile Astréoud, Vacheron Constantin’s new UK and Ireland Sales Director, to discuss personalization in the luxury sector.
The Maison, which broke its watch complication record at Watches & Wonder 2024 and has just unveiled its latest Métiers d’Art collection in collaboration with the Educational Institute of the Palace Museum in Beijing, is also a champion of the customer experience, notably with its Club 1755.
Personalization and customer experience
This live session will highlight the importance of customization experiences in the customer journey. Personalization is crucial to forging closer ties with customers, fostering loyalty and enhancing the value of their experience. It also adds a dimension of exclusivity, essential in the luxury sector.
Odile Astréoud, a chemical engineer with an MBA from INSEAD, began her career in management consulting with McKinsey & Company. With ten years’ experience in the Swiss fashion and luxury goods industry, including six years with the Richemont Group (Roger Dubuis, Vacheron Constantin), she is now responsible for sales and customer experience in the UK. In this role, she has recently relocated to London.
In June, the British capital inaugurated their Club 1755 – a VIP lounge concept whose name evokes the founding date of the Swiss watchmaker – located on the fifth floor of a building on Old Bond Street. A private lounge with the feel of an exclusive club, in a setting worthy of the finest hotels. The 200 square metre (2150 square foot) space is as much a showcase for the world of watchmaking and its unique savoir-faire as it is for a holistic experience featuring art exhibitions (such as one by compatriot Nick Hornby), backgammon sessions and wine and cigar tastings.
Create your free account I create my account Don’t miss out on the latest luxury business news.
To continue reading this article, create a free account or log in.
Read also > Watches & Wonders 2024: Vacheron Constantin breaks its own watch complications record
Featured Photo: © Vacheron Constantin
