The house of Loewe climbs the Lyst Index ranking of the hottest brands in the first quarter of 2025 on its search engine, with over 200 million users and 160 million buyers, and overtakes Miu Miu, which had been in pole position for several months.
“A single word can describe the beginning of 2025 for the industry: turbulence”. With these words, Lyst began its latest report on the hottest fashion houses on its search engine. Here, the platform refers to the musical chairs of artistic directors, which either benefit or penalize brand popularity.
Loewe climbs to the top of the ranking
In the first quarter of 2025, from January to March, Loewe takes the gold medal, climbing 3 places in the ranking. The announcement of Jonathan Anderson’s departure, replaced by Jack McCollough and Lazaro Hernandez, sparked enthusiasm among the public, with a 38% increase in searches. The former artistic director’s pieces, “Old Loewe” as Lyst puts it, could then continue to raise the brand’s profile.
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Featured photo : © Chloé
