Actor Matthew Macfadyen becomes the face of Mercedes-Benz for the “Defining Class since 1886” campaign

To kick off 2024, Mercedes-Benz is launching a new campaign called “Defining Class since 1886”. British actor Matthew Macfadyen, star of the HBO series Succession, guides the public through the brand’s history, using stunning visuals.

Is a car defined solely by its ability to get from point A to point B? That’s what Matthew Macfadyen refutes in the film promoting Mercedes-Benz’s new “Defining Class since 1886” campaign. The German brand’s ad was previewed at the IAA Mobility show in Munich last September. The aim is to highlight its technological advances.

Winner of the Golden Globes 2024

Guided by Swiss tennis player Roger Federer, Matthew Macfadyen takes viewers on a journey that begins 137 years ago, with the creation of the brand’s first car by Karl Benz. Whether on foot or in the electric EQ range, the British actor takes us on a journey dotted with Mercedes-Benz technological innovations.

To continue reading this article, subscribe or log in to your account

Discover our plans

• Every day, keep up to date with the latest business news from the world of luxury.
• Receive the essential luxury business news by email every week
• Access all our events
• The Luxury Journals and Luxus Magazine in print and digital versions

Subscribe for 1€

Become an active member of the community of luxury leaders.

Read also> FORTUNE 500 EUROPE: MERCEDES-BENZ GROUP AMONG THE TOP 10 BEST-PERFORMING COMPANIES

Featured photo : © Mercedes-Benz