Lacoste, which celebrated its 90th birthday in 2023 and benefited from the revival of the Tennis core style in the spring, is launching its second-hand offer at the beginning of December. Called Lacoste Seconde Main, this “buying platform and official brand reseller” is the brainchild of Faume, an all-in-one solution that easily connects brands, sellers, consumers and logistics partners.
The crocodile brand takes the plunge into luxury second-hand… but not alone.
To develop Lacoste Seconde Main, its platform for buying and reselling clothing and leather goods, it has teamed up with Faume. This all-in-one second-hand solution has developed interfaces for Hugo Boss, AMI, Isabel Marant, Bonpoint, Ba&sh, Sandro and, most recently, Maison 1,2,3.
This new offer enables Lacoste to propose a more responsible and sustainable vision of fashion.
Reviving the timeless
This initiative reflects the three fundamental pillars that embody Lacoste’s DNA: commitment, restoring confidence in quality purchasing and, above all, reviving classic, timeless and creative men’s and women’s pieces from previous seasons.
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Featured Photo: © Lacoste
