Kering to acquire stake in Italian jeweler Vhernier

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According to information revealed by Italian media outlet MF Fashion, luxury group Kering is to take a 49% stake in the transalpine jeweler owned by businessman and art collector Carlo Traglio.

 

This operation comes on the heels of the Kering Group’s announcement last week of its acquisition of a 30% stake in Valentino.

However, the group declined to comment on the news.

 

A new stake in Made in Italy

 

After Valentino, another institution of Italian luxury know-how is set to enter the fold of the French Kering group: Vhernier.

 

According to MF Fashion (MFF), an Italian news media dedicated to fashion industry professionals, the group has just acquired a 49% stake in the jeweler, based in Valenza, Piedmont.

 

Spokespeople for the brand, contacted by MFF, declined to comment on the news. For its part, Kering remains true to its line of conduct: “It is our policy not to comment on financial rumours”.

 

The news comes on the heels of an official announcement, this time, of a tie-up between the Kering group and Valentino.

 

At the end of July, the French luxury giant acquired a 30% stake in the Roman fashion house, owned by the Qatari investment fund Mayhoola, for 1.7 billion euros. The deal includes an option to increase the brand’s capital to 100% by 2028, while the Qataris will be able to join Kering’s shareholding structure.

 

An unconventional jeweler

 

Vhernier was founded in 1984 in Valenza as a goldsmith’s workshop by Angela Camurati, a stone expert, and a sculptor.

 

In 2001, Vhernier was acquired by the Aura holding company, owned by Carlo Traglio – entrepreneur and art collector – and his brother, Maurizio.

 

They succeeded in bringing the brand’s non-conformist creations to the general public, preserving its identity and all-Italian production.

 

The founder, who trained with Gio Cardi, has retained a role as head of production and craftsmen.

 

Since opening its first boutique in Milan, via Montenapoleone, in 2002, the jewelry brand has gone international, and now has 14 of its own boutiques in 17 countries. Each is located in the most exclusive areas of the world’s luxury markets, including Paris, Capri, London, Venice, Geneva, New York, Dubai and Miami.

 

The Piedmont-based company has made a name for itself in the world of high-end jewelry with its refined, sculptural creations, which challenge the traditional image of the industry both through their use of unusual materials (titanium, ebony, aluminum, etc.) and their combinations (rose gold, natural diamonds).

 

A fan of bold, vivid colors, the jeweler particularly appreciates the use of carnelian with its changing reflections.

 

The House has even developed unique skills such as the “eyeliner pave”, a diamond pavé where the stone is held in place by only two claws instead of four.

 

Strengthening Kering’s jewelry offering

 

For the luxury group, this entry with a significant minority stake could mean a strengthening of its jewelry offering.

 

This is a fast-growing segment, much sought-after by the major fashion houses.

 

The group already owns French jeweler Boucheron and Italian jeweler Pomellato, acquired in 1999 and 2013 respectively.

 

Added to this is the Chinese jewelry brand Qeelin, created by the group in 2004.

 

This merger could enable Vhernier to extend its distribution beyond Europe and the Middle East, to Asia and China in particular.

 

Isabella Traglio, Deputy Managing Director and niece of the owner in 2019, shared this ambition with the newspaper L’Obs.

 

Read also >

 

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According to information revealed by Italian media outlet MF Fashion, luxury group Kering is to take a 49% stake in the transalpine jeweler owned by businessman and art collector Carlo Traglio.

 

This operation comes on the heels of the Kering Group’s announcement last week of its acquisition of a 30% stake in Valentino.

 

However, the group declined to comment on the news.

 

A new stake in Made in Italy

 

After Valentino, another institution of Italian luxury know-how is set to enter the fold of the French Kering group: Vhernier.

 

According to MF Fashion (MFF), an Italian news media dedicated to fashion industry professionals, the group has just acquired a 49% stake in the jeweler, based in Valenza, Piedmont.

 

Spokespeople for the brand, contacted by MFF, declined to comment on the news. For its part, Kering remains true to its line of conduct: “It is our policy not to comment on financial rumours”.

 

The news comes on the heels of an official announcement, this time, of a tie-up between the Kering group and Valentino.

 

At the end of July, the French luxury giant acquired a 30% stake in the Roman fashion house, owned by the Qatari investment fund Mayhoola, for 1.7 billion euros. The deal includes an option to increase the brand’s capital to 100% by 2028, while the Qataris will be able to join Kering’s shareholding structure.

 

An unconventional jeweler

 

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According to information revealed by Italian media outlet MF Fashion, luxury group Kering is to take a 49% stake in the transalpine jeweler owned by businessman and art collector Carlo Traglio.

 

This operation comes on the heels of the Kering Group’s announcement last week of its acquisition of a 30% stake in Valentino.

 

However, the group declined to comment on the news.

 

A new stake in Made in Italy

 

After Valentino, another institution of Italian luxury know-how is set to enter the fold of the French Kering group: Vhernier.

 

According to MF Fashion (MFF), an Italian news media dedicated to fashion industry professionals, the group has just acquired a 49% stake in the jeweler, based in Valenza, Piedmont.

 

Spokespeople for the brand, contacted by MFF, declined to comment on the news. For its part, Kering remains true to its line of conduct: “It is our policy not to comment on financial rumours”.

 

The news comes on the heels of an official announcement, this time, of a tie-up between the Kering group and Valentino.

 

At the end of July, the French luxury giant acquired a 30% stake in the Roman fashion house, owned by the Qatari investment fund Mayhoola, for 1.7 billion euros. The deal includes an option to increase the brand’s capital to 100% by 2028, while the Qataris will be able to join Kering’s shareholding structure.

 

An unconventional jeweler

 

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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