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Jaeger LeCoultre to open 1931 Café in Paris

Jaeger LeCoultre to open 1931 Café in Paris

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To celebrate the 90th anniversary of its Reverso watch, Swiss watchmaker Jaeger LeCoultre will open its ephemeral Café, the 1931 Café, in the heart of Paris this fall.

 

Jaeger LeCoultre has announced that its ephemeral Café, 1931 Café, will set up shop in Shanghai this June, before moving to the heart of Paris in the fall. The establishment stands out with its Art Deco style, a real parenthesis in time.

 

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To celebrate the 90th anniversary of its famous Reverso model, designed in 1931 by watchmaker Jacques-David LeCoultre, the Swiss watchmaker decided to open two ephemeral cafés. The immediate success of the Reverso is its resistance to shock during certain sports, thanks to its case that can be turned over.

 

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Featured photo : © Jaeger-LeCoultre

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