Is the eBay e-commerce site doomed to refocus on luxury?

The online retail giant has announced the launch of a new authentication service designed to certify fine jewelry items offered for sale on its platform. An announcement that comes while the increase in spending on high-value collectibles and luxury allowed eBay to unveil results above expectations in the second quarter.

After the authentication service for sneakers, watches, handbags and collector cards, the global e-commerce site eBay is increasingly turning to luxury. The new high jewelry authentication service on its platform is being offered for luxury jewelry through a collaborative agreement with the Gemological Institute of America (GIA).

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.