Solférino Paris, the new and first brand from French company Interparfums, previously a specialist in licensed fragrances, has just opened its first store at 310 Rue Saint Honoré, a prestigious address.
What does the bottle matter, as long as we have the intoxication?
Interparfums does not seem to agree with Alfred de Musset’s famous phrase… On the contrary, it has carefully chosen prestigious settings to showcase its first collection of high-end perfumes under its own name.
First Haute Parfumerie brand for Interparfums
At the end of 2024, the French specialist in licensed fragrances for brands such as Coach, Jimmy Choo, Montblanc, and Lacoste announced the launch of its own Haute Parfumerie brand, named Solférino Paris. This is the name of the street where Interparfums moved its offices, at No. 10, in the former headquarters of the Socialist Party.
This coincidence linking it to the founders of the wealth tax does not prevent Interparfums from assuming the deliberately high-end positioning of its new brand. Its eaux de parfum have been on sale since last July in the Publicis drugstore on the Champs Elysées and will soon be available on a website, priced at €160 for the 70 ml bottle and €260 for the 125 ml bottle.
To showcase its first ten fragrances, Solférino Paris has just opened its first boutique on a renowned luxury shopping street, at 310 Rue St Honoré, in the capital’s first arrondissement. This street is already home to perfumers Serge Lutens, Parfums de Marly, BDK Parfums, and Initio Parfums Privés, all of which operate in the niche or premium segment.
A nod to Parisian mansions
This first, highly refined flagship store, combining creamy beige with subtle touches of gold, draws on the noble materials and decorative motifs of Parisian mansions, from the cut stone checkerboard floor to the mirrors, moldings, and green velvet alcoves.
This store consists of two spaces, the first measuring 30 square meters dedicated to sales, and a more cozy 18-square-meter lounge, separated by a central display.
On the display and on tables, visitors can discover the eaux de parfum and scented candles by Solférino Paris.
“Throughout the experience, Solférino Paris perfume experts accompany each visitor on a sensory journey guided by exceptional materials, emotions, and Parisian inspirations,” explains the new Maison.
Packaging as meticulous as the flagship store
The juice cases themselves have been given just as much attention as the first Solférino Paris flagship store.
The creative agency Carré Basset was called upon to design the bottle and secondary packaging. Also based in Paris, it drew inspiration from the architecture of Parisian mansions. Engraved with the S10 seal of Solferino Paris, the bottle, made by glassmaker Pochet du Courval, has a tapered silhouette with rounded facets, while the top of its sun-shaped cap, designed by Codiplas, is topped with a green ribbon surrounding the neck, supplied by Meiyume.
A green grosgrain ribbon, adorned with the S10 seal, is used to close the very sober box made by Doro, with double moldings on the sides and a poetic illustration on the back.
Ten gender-neutral eaux de parfum
Inside all these precious containers are the first ten eaux de parfum from Solférino Paris.
Numbered from 01 to 10, they are all nods to Paris, created by experienced noses.
Among them, four women collaborated solo on this first opus. Nathalie Lorson (DSM Firmenich) created Rêverie sur Seine 01, a woody neroli; Shyamala Maisondieu (Givaudan) created Un Baiser Place Vendôme 08, an iridescent sandalwood combining angelica seeds, sandalwood, and tonka bean; Anne Flipo (IFF) created Coup de Foudre Quai Voltaire 09, an amber and woody blend; and finally, Amandine Clerc-Marie (DSM Firmenich) created L’été Avenue Gabriel, based on pink pepper, mirabelle plum, and suede.
On the male side, Antoine Maisondieu (Givaudan) created 10, Solférino, a floral rose; Jean-Christophe Hérault (IFF) created Thé Au Palais Royal, a composition based on bergamot, oolong tea, vetiver, and musk; Jordi Fernandez (Givaudan) combined saffron, rose, benzoin, and a black leather accord at the heart of Folies À Montmartre.
Behind Un Samedi À Paris, a woody gourmand fragrance, is Tanguy Guesnet (IFF), while Paris Radieux, combining jasmine and vanilla, was created by Yann Vasnier (Givaudan).
Finally, a duo, Coralie Spicher and Fabrice Pellegrin (DSM Firmenich), created an amber oud fragrance called Minuit Rue Princesse.
A talented, gender-balanced team has created a range of gender-neutral fragrances that are likely to appeal to a wide spectrum of discerning noses.
Mixed results for Interparfums
This launch comes at a time of mixed results for Interparfums. After a successful 2024 financial year, Interparfums announced at the end of July a strong first half of 2025, with sales up +5.8% (at current exchange rates) to €447 million. However, its business slowed significantly in the second quarter, with consolidated sales up only 0.7% to €211 million.
Philippe Benacin, CEO of Interparfums, was cautious when discussing the second half of the year. “Given the appreciation of the euro against the US dollar since the spring, our 2025 sales target should return to the lower end of our initial estimate, in the region of €910 million,” he projected.
Read also > Interparfums launches Solférino, its own luxury fragrance brand
Featured photo: © Interparfums
