The French specialist in licensed fragrances (Coach, Monblanc, Lacoste, etc.) has just bought Maison Goutal, an iconic French Haute Parfumerie brand. An evolution of its strategy that it justifies by the potential it sees in this sleeping beauty and in its segment.
Usually, it is rather he who licenses emblematic brands…
But this time, the French group Interparfums, a specialist in fragrances, announced on Tuesday, March 18, that it had acquired “all intellectual property rights relating to Maison Goutal held by Amorepacific Europe worldwide.” The amount of the transaction was not disclosed.
Under the agreement, the Korean group Amorepacific Europe will retain the license to operate the brand until the end of 2026 or beginning of 2027, before Interparfums, which “will begin to develop the brand from 2026 in collaboration with its licensee” , takes full control.
Annick Goutal, renamed Maison Goutal in 2018
Amorepacific itself had acquired the French brand, founded in 1981 by Annick Goutal, from the American investment fund Starwood Capital in 2011. Starwood Capital had owned the brand since 2005. In 2018, the Annick Goutal brand was renamed Maison Goutal to give itself a more modern image and better approach exports.
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Read also > Interparfums launches Solférino, its own Haute Parfumerie brand
Featured photo: © Goutal Paris
