IHG Hotels & Resorts clarifies its premiumization strategy

At a conference in Chicago on May 8-10, UK-based IHG Hotels & Resorts outlined its strategy to move upmarket for four brands in its portfolio.


This first event organized by the British group brought together more than 500 owners, general managers and sponsors over three days to unveil new strategies and discuss topics such as brand profitability.


The conference focused on the successes and continued evolution of four key brands: Indigo Hotels, Crowne Plaza Hotels & Resorts, Voco Hotels and Even Hotels.


We continue to invest in strengthening our premium brands to make every dollar count for hotels and owners and to build trust with our guests. Our Hotel Indigo, Crowne Plaza Hotels & Resorts, Voco hotels and EVEN Hotels brands represent nearly 1,000 open or planned properties worldwide. We see many opportunities to bring these compelling brands to a wider audience and create many memorable experiences,” said Elie Maalouf, Group CEO Americas, IHG.


Indigo Hotels: Authenticity in the service of customers


The Indigo Hotels chain is made up of small, privately owned boutique hotels. They are part of the IHG hotels group and are classified as luxury hotels. As of December 2021, there were 130 properties. Within the next three years, the chain will exceed 200 properties worldwide.


The chain is designed to be intimate, with a strong emphasis on authentic, local and personalized guest experiences. Its strength lies in its flexibility, with a concept that can vary depending on the location of the establishment. Each hotel has its own history and style.


This idea and the enthusiasm it generates among customers has led to 18 new openings in 2022, including eight in the Americas.


Crowne Plaza: the group’s upscale cornerstone


With more than 390 hotels worldwide, including a new one in Florida and 118 in the international pipeline, Crowne Plaza remains the cornerstone of IHG’s upscale portfolio. With travelers’ needs changing at a rapid pace and to meet the growing desire to combine leisure and work, the brand is in turn attempting to transform itself by changing its approach through flexible spaces and experiences.


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Featured photo : © IHG hotels


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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