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IBM and Arianee, an NFT platform for the luxury and fashion industries, have announced their collaboration.
This partnership between IBM and Arianee will provide digital passports for collectibles and valuables, enriched with blockchain-based provenance information.
Founded in 2017, the Arianee association is developing an open source standard for digital identification of valuable assets with its members. It collaborates with brands such as Breitling, Ba&Sh and Richemont.
“We are delighted to welcome IBM, the world leader in blockchain-based traceability solutions, to the Arianee Project association. We have the ambition to create strategic synergies, leveraging IBM’s expertise in enterprise blockchain,” said Pierre Nicolas Hurstel, CEO & co-founder of Arianee. “This collaboration is an opportunity to open Arianee to a broader ecosystem, which will also benefit the luxury brands we already work with.”
For a few years now, IBM has delivered numerous blockchain-based solutions to improve the traceability of goods for the supply chain in the luxury, food, beauty, textile, logistics or even automotive sectors – among others.
This partnership aims to combine blockchain leadership and business in the luxury and fashion sectors to offer the most complete solution for brands, linking supply chain visibility with brand-consumer engagement enabling greater transparency.
“Arianee’s vision of using NFTs to strengthen the brand-consumer relationship is forward-thinking and a perfect extension of our goal of traceability,” explains Luca Comparini, EMEA Blockchain Leader at IBM. “If you look at it from a traceability perspective, the relationship between brands -products- and consumers tends to stop when the product is sold, but in reality that’s when it comes to life.”
This collaboration is also an opportunity to explore the interoperability between Arianee’s solution based on Ethereum technology and the platforms provided by IBM Services and running on the IBM Blockchain platform.
Read also> ARIANEE X EMAKINA: A STRATEGIC PARTNERSHIP FOR A REINVENTED CUSTOMER EXPERIENCE
Featured picture : © Arianee[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
IBM and Arianee, an NFT platform for the luxury and fashion industries, have announced their collaboration.
This partnership between IBM and Arianee will provide digital passports for collectibles and valuables, enriched with blockchain-based provenance information.
Founded in 2017, the Arianee association is developing an open source standard for digital identification of valuable assets with its members. It collaborates with brands such as Breitling, Ba&Sh and Richemont.
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IBM and Arianee, an NFT platform for the luxury and fashion industries, have announced their collaboration.
This partnership between IBM and Arianee will provide digital passports for collectibles and valuables, enriched with blockchain-based provenance information.
Founded in 2017, the Arianee association is developing an open source standard for digital identification of valuable assets with its members. It collaborates with brands such as Breitling, Ba&Sh and Richemont.
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