Sotheby’s International Realty, the undisputed benchmark in luxury real estate, continues to assert its position as world leader in 2024, with impressive results that testify to the effectiveness of its international expansion strategy. How can the brand maintain this momentum and strengthen its position in the global luxury real estate market ?
In 2024, Sotheby’s International Realty experienced significant growth in its sales volume in the United States, achieving a 9.4% increase over the previous year. This is almost double the 5.2% growth of the overall luxury home market, according to the National Association of Realtors (NAR).
The U.S. results are only part of the story : on a global scale, Sotheby’s International Realty has consolidated its position with a sales volume of $157 billion in 2024. This figure highlights not only the strength of its brand, but also the breadth of its international network and the recognition it enjoys among buyers and sellers of prestige real estate worldwide.
Strategic expansion leads to records
The key to Sotheby’s International Realty’s success lies in its carefully orchestrated geographic expansion. In 2024, the brand opened 37 new offices, bringing its total network to over 1,100 agencies in 84 countries and territories. It also boasts more than 26,100 sales associates worldwide. This growth is fueled by a strategy of continuous expansion, both in the United States and internationally.
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Featured photo : © Sotheby’s International Realty
