How did Ukraine’s largest luxury shop adapt to the war ?

Tsum, the iconic department stores’ in Kiev, Ukraine, has had to adapt to the conflict between Russia and Ukraine.

TSUM is an iconic Kiev department stores’ located in the city’s historic district at the intersection of Khreschatik and Bohdana Khmelnytskoho streets.

In 2016, the shop reopened, keeping its historic 1939 facade intact, after extensive work to become a high-end tourist and shopping destination. The 6th floor is entirely dedicated to Ukraine’s first food hall, housing 25 outlets on a total area of 3,200 sqm. The principle of the hall is “see-try-buy” and combines farmers’ market, gastronomy and buffet; the 7th floor with cafes, bars and restaurants occupies an area of 3,500 m² with panoramic terraces overlooking Kiev.

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Featured photo : © Tsum Kiev

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.