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The iconic five-star Côte d’Azur hotel is teaming up with the vintage athleisure fashion brand for a capsule collection.
Launched on 13 July, it is available on the brand’s website, in the hotel boutique and from selected retailers.
Sharing the art of living
The luxury hotel and the Los Angeles-based brand have collaborated for the first time to create a 25-piece capsule collection of classic Sporty & Rich products. The collection features sporty streetwear inspired by the hotel world, including t-shirts, sweatshirts, terrycloth polo shirts, striped pyjamas and boxer shorts.
Each item incorporates the Hôtel du Cap identity codes, in particular its buoy and crest.
In the words of Philippe Perd, General Manager of Hôtel du Cap-Eden-Roc, “this collaboration marks the union of two brands that share the same vision of elegance and well-being”.
In addition to Sporty & Rich’s CSR approach, the hotel manager also emphasised the link between its loyal American clientele, who contribute to the hotel’s reputation, and the strong ties that Sporty & Rich has maintained with its Californian clientele from the outset.
Much more than just another fashion collab
But if Oetker collection has chosen to set its sights on the Sporty & Rich brand, it’s not just a matter of shared DNA or aesthetics.
First and foremost, the collection focuses on tennis, enabling the hotel group to target a younger, more aspirational audience who are well aware of trends, particularly those relating to tenniscore. It can be seen as an evolution of athleisure fashion, with a deliciously old-fashioned country club feel.
This trend, which has been embraced by celebrities and influencers alike, is reflected in pieces such as pleated skirts, knitted jumpers and the moccasin-sock combo.
Rather minimalist, the collection is also part of the quiet luxury movement, the discreet distinction that has been permeating luxury ready-to-wear collections since the start of the year, under the influence of the Succession series and Italian and American brands such as The Row and Brunello Cucinelli.
The other reason is to be found in the genesis of the Sporty & Rich brand.
Refusing to claim to be a fashion brand, the company was originally a simple moodboard on Instagram relaying inspirations around the art of living.
Its founder, Canadian-born Emily Oberg – who now divides her time between Paris and Los Angeles – first worked in editorial production at Complex Magazine in New York. She then came up with the idea of developing the brand as a print magazine.
It wasn’t until 2015 that Sporty & Rich evolved into a casual wardrobe with a vintage sportswear aesthetic, as if straight out of the 1970s. The idea was to mix the casual with the formal, the nerdy with the hypochondriac.
Since then, the brand has rallied a very active community on social networks, with its distinctive, instantly recognisable universe, backed up by inter-brand collaborations and co-branding operations with celebrities.
Recent examples include a capsule collection of 22 vintage-style products with Lacoste to mark its 100th anniversary, and collaborations with Adidas, revisiting one of the sports equipment manufacturer’s iconic trainers, the Samba.
A 150-year-old Lady
The Hôtel du Cap-Eden-Roc, part of the Oetker Collection’s Masterpiece portfolio of hotels, has been an absolute legend on the Côte d’Azur for 150 years.
Situated at the southern tip of Cap d’Antibes, this elegant Napoleonic-style residence with 111 rooms and suites overlooks the Mediterranean and the Lérins Islands.
In the 1970s, the hotel was immortalised on many occasions, whether through the eyes of photographer Slim Aarons, a great witness to the lifestyle of the wealthy, or for the filming of the pilot for the series Amicalement Vôtre (The Persuaders).
More recently, on 22 April, the hotel was the venue for the wedding of model Sofia Richie Crainge. The event was widely reported on Tiktok, with a host of celebrities in attendance (including Cameron Diaz, Benji Madden, Paris Hilton and Nicole Richie), and was named by Vogue as the social wedding of the year.
Set amidst a 10-hectare forest of Aleppo pines, palms and olive trees, its majestic driveway, emblematic swimming pool and rose gardens celebrate an idyllic setting, a symbol of French art de vivre.
The Sporty & Rich collection is also in keeping with the hotel’s facilities, which include no fewer than 5 clay tennis courts.
As for the well-being aspect, this can be found in the recently inaugurated Spa Dior, which offers a whole range of exceptional treatments, as well as in the fitness centre.
For its manager, the Hôtel du Cap-Eden-Roc is “the quintessential Côte d’Azur playground, with a private stretch of coastline, parkland, swimming pool and pontoon, perfectly in tune with Sporty & Rich’s ethos of luxury wellbeing and relaxation”.
Read also > The Old Continent: the top summer destination for non-Europeans – Luxus Plus (luxus-plus.com)
Featured photo : © Sporty & Rich x Hotel Cap-Eden-Roc [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
The iconic five-star Côte d’Azur hotel is teaming up with the vintage athleisure fashion brand for a capsule collection.
Launched on 13 July, it is available on the brand’s website, in the hotel boutique and from selected retailers.
Sharing the art of living
The luxury hotel and the Los Angeles-based brand have collaborated for the first time to create a 25-piece capsule collection of classic Sporty & Rich products. The collection features sporty streetwear inspired by the hotel world, including t-shirts, sweatshirts, terrycloth polo shirts, striped pyjamas and boxer shorts.
Each item incorporates the Hôtel du Cap identity codes, in particular its buoy and crest.
In the words of Philippe Perd, General Manager of Hôtel du Cap-Eden-Roc, “this collaboration marks the union of two brands that share the same vision of elegance and well-being”.
In addition to Sporty & Rich’s CSR approach, the hotel manager also emphasised the link between its loyal American clientele, who contribute to the hotel’s reputation, and the strong ties that Sporty & Rich has maintained with its Californian clientele from the outset.
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The iconic five-star Côte d’Azur hotel is teaming up with the vintage athleisure fashion brand for a capsule collection.
Launched on 13 July, it is available on the brand’s website, in the hotel boutique and from selected retailers.
Sharing the art of living
The luxury hotel and the Los Angeles-based brand have collaborated for the first time to create a 25-piece capsule collection of classic Sporty & Rich products. The collection features sporty streetwear inspired by the hotel world, including t-shirts, sweatshirts, terrycloth polo shirts, striped pyjamas and boxer shorts.
Each item incorporates the Hôtel du Cap identity codes, in particular its buoy and crest.
In the words of Philippe Perd, General Manager of Hôtel du Cap-Eden-Roc, “this collaboration marks the union of two brands that share the same vision of elegance and well-being”.
In addition to Sporty & Rich’s CSR approach, the hotel manager also emphasised the link between its loyal American clientele, who contribute to the hotel’s reputation, and the strong ties that Sporty & Rich has maintained with its Californian clientele from the outset.
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[/vc_cta][vc_column_text]Featured photo : © Sporty & Rich x Hotel Cap-Eden-Roc[/vc_column_text][/vc_column][/vc_row]
